[{"did":"4166","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200228100806313.jpg","tags":"","headtitle":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","keywords":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","description":"","summary":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408(4S Web Marketing Mix)\n\u3000\u30004S\u7f51\u7edc\u8425\u9500\u7ec4\u5408\u6cd5\u6765\u6e90\u4e8e\u5bf9\u7535\u5b50\u5546\u52a1\u5e02\u573a\u56db\u79cd\u7ba1\u7406\u8981\u7d20\u7684\u8fa8\u6790\uff1a\n\u3000\u30001.\u8303\u56f4(Scope):\u754c\u5b9a\u6240\u6709\u652f\u6491\u5728\u7ebf\u5546\u4e1a\u6d3b\u52a8\u7684\u6218\u7565\u8981\u7d20\uff0c\u7ba1\u7406\u5c42\u5bf9\u8fd9","link":"\/theory\/4166.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593739003","uptime":"0","template":"","filename":"","filepath":"theory\/4166.html","filepage":"1","ctitle":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=4166","enqlink":"\/index.php?ac=Enquiry&at=Into&did=4166","datid":"4081"},{"did":"4089","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"SIVA\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200224140428277.jpg","tags":"","headtitle":"SIVA\u7406\u8bba","keywords":"SIVA\u7406\u8bba","description":"","summary":"\u3000\u3000\u8212\u5c14\u8328\u8ba4\u4e3a\u4f20\u7edf\u76844P\u8425\u9500\u7406\u8bba\u5e94\u8be5\u88ab\u65b0\u7684SIVA\u7406\u5ff5\u4ee3\u66ff\uff0c\u5373\u201c\u89e3\u51b3\u65b9\u6848(solutions)\u3001\u4fe1\u606f(information)\u3001\u4ef7\u503c(value)\u548c\u9014\u5f84(access)\u201d\uff0c\u8425\u9500\u4eba\u5458\u4e0d\u518d\u4e3b\u5bfc\u4e00\u5207\uff0c\u6743\u529b\u79fb","link":"\/theory\/4089.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593650272","uptime":"0","template":"","filename":"","filepath":"theory\/4089.html","filepage":"1","ctitle":"SIVA\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=4089","enqlink":"\/index.php?ac=Enquiry&at=Into&did=4089","datid":"4004"},{"did":"3976","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"10Ps\u8425\u9500\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200219114851272.jpg","tags":"","headtitle":"10Ps\u8425\u9500\u7406\u8bba","keywords":"10Ps\u8425\u9500\u7406\u8bba","description":"","summary":"10Ps\u8425\u9500\u7406\u8bba(The Marketing Theory of 10Ps)\n\u3000\u30001967\u5e74\uff0c\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\uff08Philip Kotler\uff09\u5728\u5176\u7545\u9500\u4e66\u300a\u8425\u9500\u7ba1\u7406\uff1a\u5206\u6790\u3001\u89c4\u5212\u4e0e\u63a7\u5236\u300b\u7b2c\u4e00\u7248\u8fdb\u4e00\u6b65\u786e\u8ba4\u4e86\u4ee54","link":"\/theory\/3976.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593564824","uptime":"0","template":"","filename":"","filepath":"theory\/3976.html","filepage":"1","ctitle":"10Ps\u8425\u9500\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3976","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3976","datid":"3891"},{"did":"3958","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"4Vs\u8425\u9500\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200224140428277.jpg","tags":"","headtitle":"4Vs\u8425\u9500\u7406\u8bba","keywords":"4Vs\u8425\u9500\u7406\u8bba","description":"","summary":"4Vs\u8425\u9500\u7406\u8bba(The Marketing Theory of 4Vs) \n\u3000\u3000\u8fdb\u516520\u4e16\u7eaa80\u5e74\u4ee3\u4e4b\u540e\uff0c\u968f\u7740\u9ad8\u79d1\u6280\u4ea7\u4e1a\u7684\u8fc5\u901f\u5d1b\u8d77\uff0c\u9ad8\u79d1\u6280\u4f01\u4e1a\u3001\u9ad8\u6280\u672f\u4ea7\u54c1\u4e0e\u670d\u52a1\u4e0d\u65ad\u6d8c\u73b0\uff0c\u8425\u9500\u89c2\u5ff5\u3001\u65b9\u5f0f\u4e5f\u4e0d\u65ad\u4e30\u5bcc\u4e0e\u53d1\u5c55","link":"\/theory\/3958.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593478311","uptime":"0","template":"","filename":"","filepath":"theory\/3958.html","filepage":"1","ctitle":"4Vs\u8425\u9500\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3958","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3958","datid":"3873"},{"did":"3852","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u5782\u76f4\u6574\u5408","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200217140020266.jpg","tags":"","headtitle":"\u5782\u76f4\u6574\u5408","keywords":"\u5782\u76f4\u6574\u5408","description":"","summary":"\u5782\u76f4\u6574\u5408\uff08Vertical Integration\uff09\n\u3000\u3000\u5782\u76f4\u6574\u5408\uff08Vertical Integration\uff09: \u4e00\u4e2a\u4ea7\u54c1\u4ece\u539f\u6599\u5230\u6210\u54c1\uff0c\u6700\u540e\u5230\u6d88\u8d39\u8005\u624b\u4e2d\u7ecf\u8fc7\u8bb8\u591a\u9636\u6bb5\u3002\u5982\u679c\u4e00\u4e2a\u516c\u53f8\u539f\u672c\u8d1f\u8d23\u67d0\u4e00\u9636\u6bb5\uff0c\u5f53\u516c","link":"\/theory\/3852.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593391185","uptime":"0","template":"","filename":"","filepath":"theory\/3852.html","filepage":"1","ctitle":"\u5782\u76f4\u6574\u5408","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3852","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3852","datid":"3767"},{"did":"3761","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u7a7a\u676f\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200229104611838.jpg","tags":"","headtitle":"\u7a7a\u676f\u7406\u8bba","keywords":"\u7a7a\u676f\u7406\u8bba","description":"","summary":"\u3000\u3000\u201c\u5982\u679c\u4e00\u4e2a\u676f\u5b50\u6709\u4e9b\u6d51\u6c34\uff0c\u4e0d\u7ba1\u52a0\u591a\u5c11\u7eaf\u51c0\u6c34\uff0c\u4ecd\u7136\u6d51\u6d4a\uff1b\u4f46\u82e5\u662f\u4e00\u4e2a\u7a7a\u676f\uff0c\u4e0d\u8bba\u5012\u4eba\u591a\u5c11\u6e05\u6c34\uff0c\u5b83\u59cb\u7ec8\u6e05\u6f88\u5982\u4e00\uff0c\u5b66\u4e60\u4e5f\u662f\u5982\u6b64\u3002\u201d\u4f01\u4e1a\u7ba1\u7406\u8005\u4eec\u5e38\u5bf9\u5458\u5de5\u6240\u8bf4\u7684\u201c\u7a7a\u676f\u7406\u8bba\u201d\uff0c\u610f\u6b32\u52c9\u52b1\u5458\u5de5\u865a\u5fc3\u5b66\u4e60\uff0c\u5168\u9762\u63a5\u53d7\u65b0\u7684\u77e5\u8bc6","link":"\/theory\/3761.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592961444","uptime":"0","template":"","filename":"","filepath":"theory\/3761.html","filepage":"1","ctitle":"\u7a7a\u676f\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3761","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3761","datid":"3676"},{"did":"3658","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"CCDVTP\u8425\u9500\u6a21\u578b","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200303112125944.jpg","tags":"","headtitle":"CCDVTP\u8425\u9500\u6a21\u578b","keywords":"CCDVTP\u8425\u9500\u6a21\u578b","description":"","summary":"\u3000\u30002006\u5e74\u5e95\uff0c\u83f2\u5229\u6d66\u00b7\u79d1\u7279\u52d2\u505a\u4e86\u300a\u8fc8\u5411\u54c1\u724c\u4e0e\u5168\u7403\u5316\u4e4b\u8def\u300b\u91cd\u8981\u6f14\u8bb2\uff0c\u9996\u6b21\u63d0\u51fa\u4e86CCDVTP\u8425\u9500\u65b0\u6a21\u5f0f\uff0c\u4e0d\u518d\u53ea\u662f\u4ed6\u65e9\u5e74\u6240\u63d0\u7684\u4f20\u7edf4P\u8425\u9500\uff0c\u9610\u8ff0\u4e86\u4ed6\u5173\u4e8e\u54c1\u724c\u4e0e\u8425\u9500\u7684\u6700\u65b0\u7406\u5ff5\u3002 \n\u3000\u3000\u79d1\u7279\u52d2\u6307\u51fa\u54c1\u724c\u7684\u4e03\u5927","link":"\/theory\/3658.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592872652","uptime":"0","template":"","filename":"","filepath":"theory\/3658.html","filepage":"1","ctitle":"CCDVTP\u8425\u9500\u6a21\u578b","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3658","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3658","datid":"3573"},{"did":"3653","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u9700\u6c42\u9a71\u7b56\u529b","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200305111842339.jpg","tags":"","headtitle":"\u9700\u6c42\u9a71\u7b56\u529b","keywords":"\u9700\u6c42\u9a71\u7b56\u529b","description":"","summary":"\u3000\u3000\u9700\u6c42\u9a71\u7b56\u529b\u662f\u4f20\u7edf\u7684\u5fc3\u7406\u5b66\u6a21\u5f0f\uff0c\u5176\u7406\u8bba\u57fa\u7840\u662f\u4ee5\u5df4\u752b\u6d1b\u592b\u4e3a\u4ee3\u8868\u7684\u5fc3\u7406\u5b66\u5bb6\u63d0\u51fa\u7684\u4eba\u7c7b\u6559\u80b2\u662f\u57fa\u4e8e\u201c\u6761\u4ef6\u53cd\u5c04\u201d\u800c\u6765\u7684\u3002\u8be5\u6a21\u5f0f\u8ba4\u4e3a\uff0c\u9700\u6c42\u4fc3\u4f7f\u4eba\u4eec\u4ea7\u751f\u8d2d\u4e70\u884c\u52a8\uff0c\u800c\u9700\u6c42\u662f\u7531\u9a71\u7b56\u529b\u5f15\u8d77\u7684\u2014\u2014\u539f\u59cb\u9a71\u7b56\u529b\u4e0e\u5b66\u4e60\u9a71\u7b56\u529b\u3002","link":"\/theory\/3653.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592872565","uptime":"0","template":"","filename":"","filepath":"theory\/3653.html","filepage":"1","ctitle":"\u9700\u6c42\u9a71\u7b56\u529b","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3653","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3653","datid":"3568"},{"did":"3556","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200215111447451.jpg","tags":"","headtitle":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","keywords":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","description":"","summary":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20\uff08Factors affecting consumer\uff09\n\u3000\u3000\u7531\u4e8e\u6d88\u8d39\u8005\u884c\u4e3a\u7814\u7a76\u7684\u5bf9\u8c61\u662f\u5343\u53d8\u4e07\u5316\u7684\u4eba\u7684\u884c\u4e3a\uff0c\u4e0d\u53ef\u80fd\u6709\u901a\u7528\u7684\u6700\u4f73\u6a21\u5f0f\uff0c\u6240\u4ee5\u5e02\u573a\u8425\u9500\u4eba\u5458\u5e94\u6839\u636e\u4e0d\u540c\u7684\u60c5\u666f\u91c7\u53d6\u4e0d\u540c\u7684\u5bf9\u7b56\u3002","link":"\/theory\/3556.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592786692","uptime":"0","template":"","filename":"","filepath":"theory\/3556.html","filepage":"1","ctitle":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3556","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3556","datid":"3471"},{"did":"3479","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200310101340335.jpg","tags":"","headtitle":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","keywords":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","description":"","summary":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba\uff08Revealed Preference Theory\uff09\n\u3000\u3000\u663e\u793a\u6027\u504f\u597d\u7406\u8bba\uff08Revealed Preference Theory\uff09\u662f\u7531\u7f8e\u56fd\u7ecf\u6d4e\u5b66\u5bb6\u4fdd\u7f57\u00b7\u8428\u9ed8\u5c14\u68ee\uff08P.Samuelson","link":"\/theory\/3479.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592618023","uptime":"0","template":"","filename":"","filepath":"theory\/3479.html","filepage":"1","ctitle":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3479","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3479","datid":"3394"}]

发布于：20200703
4S网络营销组合(4S Web Marketing Mix)
4S网络营销组合法来源于对电子商务市场四种管理要素的辨析：
1.范围(Scope):界定所有支撑在线商业活动的战略要素，管理层对这
[{"did":"4166","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200228100806313.jpg","tags":"","headtitle":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","keywords":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","description":"","summary":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408(4S Web Marketing Mix)\n\u3000\u30004S\u7f51\u7edc\u8425\u9500\u7ec4\u5408\u6cd5\u6765\u6e90\u4e8e\u5bf9\u7535\u5b50\u5546\u52a1\u5e02\u573a\u56db\u79cd\u7ba1\u7406\u8981\u7d20\u7684\u8fa8\u6790\uff1a\n\u3000\u30001.\u8303\u56f4(Scope):\u754c\u5b9a\u6240\u6709\u652f\u6491\u5728\u7ebf\u5546\u4e1a\u6d3b\u52a8\u7684\u6218\u7565\u8981\u7d20\uff0c\u7ba1\u7406\u5c42\u5bf9\u8fd9","link":"\/theory\/4166.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593739003","uptime":"0","template":"","filename":"","filepath":"theory\/4166.html","filepage":"1","ctitle":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=4166","enqlink":"\/index.php?ac=Enquiry&at=Into&did=4166","datid":"4081"},{"did":"4089","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"SIVA\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200224140428277.jpg","tags":"","headtitle":"SIVA\u7406\u8bba","keywords":"SIVA\u7406\u8bba","description":"","summary":"\u3000\u3000\u8212\u5c14\u8328\u8ba4\u4e3a\u4f20\u7edf\u76844P\u8425\u9500\u7406\u8bba\u5e94\u8be5\u88ab\u65b0\u7684SIVA\u7406\u5ff5\u4ee3\u66ff\uff0c\u5373\u201c\u89e3\u51b3\u65b9\u6848(solutions)\u3001\u4fe1\u606f(information)\u3001\u4ef7\u503c(value)\u548c\u9014\u5f84(access)\u201d\uff0c\u8425\u9500\u4eba\u5458\u4e0d\u518d\u4e3b\u5bfc\u4e00\u5207\uff0c\u6743\u529b\u79fb","link":"\/theory\/4089.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593650272","uptime":"0","template":"","filename":"","filepath":"theory\/4089.html","filepage":"1","ctitle":"SIVA\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=4089","enqlink":"\/index.php?ac=Enquiry&at=Into&did=4089","datid":"4004"},{"did":"3976","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"10Ps\u8425\u9500\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200219114851272.jpg","tags":"","headtitle":"10Ps\u8425\u9500\u7406\u8bba","keywords":"10Ps\u8425\u9500\u7406\u8bba","description":"","summary":"10Ps\u8425\u9500\u7406\u8bba(The Marketing Theory of 10Ps)\n\u3000\u30001967\u5e74\uff0c\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\uff08Philip Kotler\uff09\u5728\u5176\u7545\u9500\u4e66\u300a\u8425\u9500\u7ba1\u7406\uff1a\u5206\u6790\u3001\u89c4\u5212\u4e0e\u63a7\u5236\u300b\u7b2c\u4e00\u7248\u8fdb\u4e00\u6b65\u786e\u8ba4\u4e86\u4ee54","link":"\/theory\/3976.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593564824","uptime":"0","template":"","filename":"","filepath":"theory\/3976.html","filepage":"1","ctitle":"10Ps\u8425\u9500\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3976","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3976","datid":"3891"},{"did":"3958","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"4Vs\u8425\u9500\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200224140428277.jpg","tags":"","headtitle":"4Vs\u8425\u9500\u7406\u8bba","keywords":"4Vs\u8425\u9500\u7406\u8bba","description":"","summary":"4Vs\u8425\u9500\u7406\u8bba(The Marketing Theory of 4Vs) \n\u3000\u3000\u8fdb\u516520\u4e16\u7eaa80\u5e74\u4ee3\u4e4b\u540e\uff0c\u968f\u7740\u9ad8\u79d1\u6280\u4ea7\u4e1a\u7684\u8fc5\u901f\u5d1b\u8d77\uff0c\u9ad8\u79d1\u6280\u4f01\u4e1a\u3001\u9ad8\u6280\u672f\u4ea7\u54c1\u4e0e\u670d\u52a1\u4e0d\u65ad\u6d8c\u73b0\uff0c\u8425\u9500\u89c2\u5ff5\u3001\u65b9\u5f0f\u4e5f\u4e0d\u65ad\u4e30\u5bcc\u4e0e\u53d1\u5c55","link":"\/theory\/3958.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593478311","uptime":"0","template":"","filename":"","filepath":"theory\/3958.html","filepage":"1","ctitle":"4Vs\u8425\u9500\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3958","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3958","datid":"3873"},{"did":"3852","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u5782\u76f4\u6574\u5408","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200217140020266.jpg","tags":"","headtitle":"\u5782\u76f4\u6574\u5408","keywords":"\u5782\u76f4\u6574\u5408","description":"","summary":"\u5782\u76f4\u6574\u5408\uff08Vertical Integration\uff09\n\u3000\u3000\u5782\u76f4\u6574\u5408\uff08Vertical Integration\uff09: \u4e00\u4e2a\u4ea7\u54c1\u4ece\u539f\u6599\u5230\u6210\u54c1\uff0c\u6700\u540e\u5230\u6d88\u8d39\u8005\u624b\u4e2d\u7ecf\u8fc7\u8bb8\u591a\u9636\u6bb5\u3002\u5982\u679c\u4e00\u4e2a\u516c\u53f8\u539f\u672c\u8d1f\u8d23\u67d0\u4e00\u9636\u6bb5\uff0c\u5f53\u516c","link":"\/theory\/3852.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593391185","uptime":"0","template":"","filename":"","filepath":"theory\/3852.html","filepage":"1","ctitle":"\u5782\u76f4\u6574\u5408","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3852","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3852","datid":"3767"},{"did":"3761","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u7a7a\u676f\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200229104611838.jpg","tags":"","headtitle":"\u7a7a\u676f\u7406\u8bba","keywords":"\u7a7a\u676f\u7406\u8bba","description":"","summary":"\u3000\u3000\u201c\u5982\u679c\u4e00\u4e2a\u676f\u5b50\u6709\u4e9b\u6d51\u6c34\uff0c\u4e0d\u7ba1\u52a0\u591a\u5c11\u7eaf\u51c0\u6c34\uff0c\u4ecd\u7136\u6d51\u6d4a\uff1b\u4f46\u82e5\u662f\u4e00\u4e2a\u7a7a\u676f\uff0c\u4e0d\u8bba\u5012\u4eba\u591a\u5c11\u6e05\u6c34\uff0c\u5b83\u59cb\u7ec8\u6e05\u6f88\u5982\u4e00\uff0c\u5b66\u4e60\u4e5f\u662f\u5982\u6b64\u3002\u201d\u4f01\u4e1a\u7ba1\u7406\u8005\u4eec\u5e38\u5bf9\u5458\u5de5\u6240\u8bf4\u7684\u201c\u7a7a\u676f\u7406\u8bba\u201d\uff0c\u610f\u6b32\u52c9\u52b1\u5458\u5de5\u865a\u5fc3\u5b66\u4e60\uff0c\u5168\u9762\u63a5\u53d7\u65b0\u7684\u77e5\u8bc6","link":"\/theory\/3761.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592961444","uptime":"0","template":"","filename":"","filepath":"theory\/3761.html","filepage":"1","ctitle":"\u7a7a\u676f\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3761","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3761","datid":"3676"},{"did":"3658","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"CCDVTP\u8425\u9500\u6a21\u578b","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200303112125944.jpg","tags":"","headtitle":"CCDVTP\u8425\u9500\u6a21\u578b","keywords":"CCDVTP\u8425\u9500\u6a21\u578b","description":"","summary":"\u3000\u30002006\u5e74\u5e95\uff0c\u83f2\u5229\u6d66\u00b7\u79d1\u7279\u52d2\u505a\u4e86\u300a\u8fc8\u5411\u54c1\u724c\u4e0e\u5168\u7403\u5316\u4e4b\u8def\u300b\u91cd\u8981\u6f14\u8bb2\uff0c\u9996\u6b21\u63d0\u51fa\u4e86CCDVTP\u8425\u9500\u65b0\u6a21\u5f0f\uff0c\u4e0d\u518d\u53ea\u662f\u4ed6\u65e9\u5e74\u6240\u63d0\u7684\u4f20\u7edf4P\u8425\u9500\uff0c\u9610\u8ff0\u4e86\u4ed6\u5173\u4e8e\u54c1\u724c\u4e0e\u8425\u9500\u7684\u6700\u65b0\u7406\u5ff5\u3002 \n\u3000\u3000\u79d1\u7279\u52d2\u6307\u51fa\u54c1\u724c\u7684\u4e03\u5927","link":"\/theory\/3658.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592872652","uptime":"0","template":"","filename":"","filepath":"theory\/3658.html","filepage":"1","ctitle":"CCDVTP\u8425\u9500\u6a21\u578b","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3658","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3658","datid":"3573"},{"did":"3653","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u9700\u6c42\u9a71\u7b56\u529b","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200305111842339.jpg","tags":"","headtitle":"\u9700\u6c42\u9a71\u7b56\u529b","keywords":"\u9700\u6c42\u9a71\u7b56\u529b","description":"","summary":"\u3000\u3000\u9700\u6c42\u9a71\u7b56\u529b\u662f\u4f20\u7edf\u7684\u5fc3\u7406\u5b66\u6a21\u5f0f\uff0c\u5176\u7406\u8bba\u57fa\u7840\u662f\u4ee5\u5df4\u752b\u6d1b\u592b\u4e3a\u4ee3\u8868\u7684\u5fc3\u7406\u5b66\u5bb6\u63d0\u51fa\u7684\u4eba\u7c7b\u6559\u80b2\u662f\u57fa\u4e8e\u201c\u6761\u4ef6\u53cd\u5c04\u201d\u800c\u6765\u7684\u3002\u8be5\u6a21\u5f0f\u8ba4\u4e3a\uff0c\u9700\u6c42\u4fc3\u4f7f\u4eba\u4eec\u4ea7\u751f\u8d2d\u4e70\u884c\u52a8\uff0c\u800c\u9700\u6c42\u662f\u7531\u9a71\u7b56\u529b\u5f15\u8d77\u7684\u2014\u2014\u539f\u59cb\u9a71\u7b56\u529b\u4e0e\u5b66\u4e60\u9a71\u7b56\u529b\u3002","link":"\/theory\/3653.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592872565","uptime":"0","template":"","filename":"","filepath":"theory\/3653.html","filepage":"1","ctitle":"\u9700\u6c42\u9a71\u7b56\u529b","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3653","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3653","datid":"3568"},{"did":"3556","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200215111447451.jpg","tags":"","headtitle":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","keywords":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","description":"","summary":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20\uff08Factors affecting consumer\uff09\n\u3000\u3000\u7531\u4e8e\u6d88\u8d39\u8005\u884c\u4e3a\u7814\u7a76\u7684\u5bf9\u8c61\u662f\u5343\u53d8\u4e07\u5316\u7684\u4eba\u7684\u884c\u4e3a\uff0c\u4e0d\u53ef\u80fd\u6709\u901a\u7528\u7684\u6700\u4f73\u6a21\u5f0f\uff0c\u6240\u4ee5\u5e02\u573a\u8425\u9500\u4eba\u5458\u5e94\u6839\u636e\u4e0d\u540c\u7684\u60c5\u666f\u91c7\u53d6\u4e0d\u540c\u7684\u5bf9\u7b56\u3002","link":"\/theory\/3556.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592786692","uptime":"0","template":"","filename":"","filepath":"theory\/3556.html","filepage":"1","ctitle":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3556","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3556","datid":"3471"},{"did":"3479","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200310101340335.jpg","tags":"","headtitle":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","keywords":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","description":"","summary":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba\uff08Revealed Preference Theory\uff09\n\u3000\u3000\u663e\u793a\u6027\u504f\u597d\u7406\u8bba\uff08Revealed Preference Theory\uff09\u662f\u7531\u7f8e\u56fd\u7ecf\u6d4e\u5b66\u5bb6\u4fdd\u7f57\u00b7\u8428\u9ed8\u5c14\u68ee\uff08P.Samuelson","link":"\/theory\/3479.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592618023","uptime":"0","template":"","filename":"","filepath":"theory\/3479.html","filepage":"1","ctitle":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3479","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3479","datid":"3394"}]

发布于：20200702
舒尔茨认为传统的4P营销理论应该被新的SIVA理念代替，即“解决方案(solutions)、信息(information)、价值(value)和途径(access)”，营销人员不再主导一切，权力移
[{"did":"4166","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200228100806313.jpg","tags":"","headtitle":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","keywords":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","description":"","summary":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408(4S Web Marketing Mix)\n\u3000\u30004S\u7f51\u7edc\u8425\u9500\u7ec4\u5408\u6cd5\u6765\u6e90\u4e8e\u5bf9\u7535\u5b50\u5546\u52a1\u5e02\u573a\u56db\u79cd\u7ba1\u7406\u8981\u7d20\u7684\u8fa8\u6790\uff1a\n\u3000\u30001.\u8303\u56f4(Scope):\u754c\u5b9a\u6240\u6709\u652f\u6491\u5728\u7ebf\u5546\u4e1a\u6d3b\u52a8\u7684\u6218\u7565\u8981\u7d20\uff0c\u7ba1\u7406\u5c42\u5bf9\u8fd9","link":"\/theory\/4166.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593739003","uptime":"0","template":"","filename":"","filepath":"theory\/4166.html","filepage":"1","ctitle":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=4166","enqlink":"\/index.php?ac=Enquiry&at=Into&did=4166","datid":"4081"},{"did":"4089","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"SIVA\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200224140428277.jpg","tags":"","headtitle":"SIVA\u7406\u8bba","keywords":"SIVA\u7406\u8bba","description":"","summary":"\u3000\u3000\u8212\u5c14\u8328\u8ba4\u4e3a\u4f20\u7edf\u76844P\u8425\u9500\u7406\u8bba\u5e94\u8be5\u88ab\u65b0\u7684SIVA\u7406\u5ff5\u4ee3\u66ff\uff0c\u5373\u201c\u89e3\u51b3\u65b9\u6848(solutions)\u3001\u4fe1\u606f(information)\u3001\u4ef7\u503c(value)\u548c\u9014\u5f84(access)\u201d\uff0c\u8425\u9500\u4eba\u5458\u4e0d\u518d\u4e3b\u5bfc\u4e00\u5207\uff0c\u6743\u529b\u79fb","link":"\/theory\/4089.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593650272","uptime":"0","template":"","filename":"","filepath":"theory\/4089.html","filepage":"1","ctitle":"SIVA\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=4089","enqlink":"\/index.php?ac=Enquiry&at=Into&did=4089","datid":"4004"},{"did":"3976","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"10Ps\u8425\u9500\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200219114851272.jpg","tags":"","headtitle":"10Ps\u8425\u9500\u7406\u8bba","keywords":"10Ps\u8425\u9500\u7406\u8bba","description":"","summary":"10Ps\u8425\u9500\u7406\u8bba(The Marketing Theory of 10Ps)\n\u3000\u30001967\u5e74\uff0c\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\uff08Philip Kotler\uff09\u5728\u5176\u7545\u9500\u4e66\u300a\u8425\u9500\u7ba1\u7406\uff1a\u5206\u6790\u3001\u89c4\u5212\u4e0e\u63a7\u5236\u300b\u7b2c\u4e00\u7248\u8fdb\u4e00\u6b65\u786e\u8ba4\u4e86\u4ee54","link":"\/theory\/3976.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593564824","uptime":"0","template":"","filename":"","filepath":"theory\/3976.html","filepage":"1","ctitle":"10Ps\u8425\u9500\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3976","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3976","datid":"3891"},{"did":"3958","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"4Vs\u8425\u9500\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200224140428277.jpg","tags":"","headtitle":"4Vs\u8425\u9500\u7406\u8bba","keywords":"4Vs\u8425\u9500\u7406\u8bba","description":"","summary":"4Vs\u8425\u9500\u7406\u8bba(The Marketing Theory of 4Vs) \n\u3000\u3000\u8fdb\u516520\u4e16\u7eaa80\u5e74\u4ee3\u4e4b\u540e\uff0c\u968f\u7740\u9ad8\u79d1\u6280\u4ea7\u4e1a\u7684\u8fc5\u901f\u5d1b\u8d77\uff0c\u9ad8\u79d1\u6280\u4f01\u4e1a\u3001\u9ad8\u6280\u672f\u4ea7\u54c1\u4e0e\u670d\u52a1\u4e0d\u65ad\u6d8c\u73b0\uff0c\u8425\u9500\u89c2\u5ff5\u3001\u65b9\u5f0f\u4e5f\u4e0d\u65ad\u4e30\u5bcc\u4e0e\u53d1\u5c55","link":"\/theory\/3958.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593478311","uptime":"0","template":"","filename":"","filepath":"theory\/3958.html","filepage":"1","ctitle":"4Vs\u8425\u9500\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3958","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3958","datid":"3873"},{"did":"3852","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u5782\u76f4\u6574\u5408","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200217140020266.jpg","tags":"","headtitle":"\u5782\u76f4\u6574\u5408","keywords":"\u5782\u76f4\u6574\u5408","description":"","summary":"\u5782\u76f4\u6574\u5408\uff08Vertical Integration\uff09\n\u3000\u3000\u5782\u76f4\u6574\u5408\uff08Vertical Integration\uff09: \u4e00\u4e2a\u4ea7\u54c1\u4ece\u539f\u6599\u5230\u6210\u54c1\uff0c\u6700\u540e\u5230\u6d88\u8d39\u8005\u624b\u4e2d\u7ecf\u8fc7\u8bb8\u591a\u9636\u6bb5\u3002\u5982\u679c\u4e00\u4e2a\u516c\u53f8\u539f\u672c\u8d1f\u8d23\u67d0\u4e00\u9636\u6bb5\uff0c\u5f53\u516c","link":"\/theory\/3852.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593391185","uptime":"0","template":"","filename":"","filepath":"theory\/3852.html","filepage":"1","ctitle":"\u5782\u76f4\u6574\u5408","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3852","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3852","datid":"3767"},{"did":"3761","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u7a7a\u676f\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200229104611838.jpg","tags":"","headtitle":"\u7a7a\u676f\u7406\u8bba","keywords":"\u7a7a\u676f\u7406\u8bba","description":"","summary":"\u3000\u3000\u201c\u5982\u679c\u4e00\u4e2a\u676f\u5b50\u6709\u4e9b\u6d51\u6c34\uff0c\u4e0d\u7ba1\u52a0\u591a\u5c11\u7eaf\u51c0\u6c34\uff0c\u4ecd\u7136\u6d51\u6d4a\uff1b\u4f46\u82e5\u662f\u4e00\u4e2a\u7a7a\u676f\uff0c\u4e0d\u8bba\u5012\u4eba\u591a\u5c11\u6e05\u6c34\uff0c\u5b83\u59cb\u7ec8\u6e05\u6f88\u5982\u4e00\uff0c\u5b66\u4e60\u4e5f\u662f\u5982\u6b64\u3002\u201d\u4f01\u4e1a\u7ba1\u7406\u8005\u4eec\u5e38\u5bf9\u5458\u5de5\u6240\u8bf4\u7684\u201c\u7a7a\u676f\u7406\u8bba\u201d\uff0c\u610f\u6b32\u52c9\u52b1\u5458\u5de5\u865a\u5fc3\u5b66\u4e60\uff0c\u5168\u9762\u63a5\u53d7\u65b0\u7684\u77e5\u8bc6","link":"\/theory\/3761.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592961444","uptime":"0","template":"","filename":"","filepath":"theory\/3761.html","filepage":"1","ctitle":"\u7a7a\u676f\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3761","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3761","datid":"3676"},{"did":"3658","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"CCDVTP\u8425\u9500\u6a21\u578b","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200303112125944.jpg","tags":"","headtitle":"CCDVTP\u8425\u9500\u6a21\u578b","keywords":"CCDVTP\u8425\u9500\u6a21\u578b","description":"","summary":"\u3000\u30002006\u5e74\u5e95\uff0c\u83f2\u5229\u6d66\u00b7\u79d1\u7279\u52d2\u505a\u4e86\u300a\u8fc8\u5411\u54c1\u724c\u4e0e\u5168\u7403\u5316\u4e4b\u8def\u300b\u91cd\u8981\u6f14\u8bb2\uff0c\u9996\u6b21\u63d0\u51fa\u4e86CCDVTP\u8425\u9500\u65b0\u6a21\u5f0f\uff0c\u4e0d\u518d\u53ea\u662f\u4ed6\u65e9\u5e74\u6240\u63d0\u7684\u4f20\u7edf4P\u8425\u9500\uff0c\u9610\u8ff0\u4e86\u4ed6\u5173\u4e8e\u54c1\u724c\u4e0e\u8425\u9500\u7684\u6700\u65b0\u7406\u5ff5\u3002 \n\u3000\u3000\u79d1\u7279\u52d2\u6307\u51fa\u54c1\u724c\u7684\u4e03\u5927","link":"\/theory\/3658.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592872652","uptime":"0","template":"","filename":"","filepath":"theory\/3658.html","filepage":"1","ctitle":"CCDVTP\u8425\u9500\u6a21\u578b","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3658","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3658","datid":"3573"},{"did":"3653","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u9700\u6c42\u9a71\u7b56\u529b","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200305111842339.jpg","tags":"","headtitle":"\u9700\u6c42\u9a71\u7b56\u529b","keywords":"\u9700\u6c42\u9a71\u7b56\u529b","description":"","summary":"\u3000\u3000\u9700\u6c42\u9a71\u7b56\u529b\u662f\u4f20\u7edf\u7684\u5fc3\u7406\u5b66\u6a21\u5f0f\uff0c\u5176\u7406\u8bba\u57fa\u7840\u662f\u4ee5\u5df4\u752b\u6d1b\u592b\u4e3a\u4ee3\u8868\u7684\u5fc3\u7406\u5b66\u5bb6\u63d0\u51fa\u7684\u4eba\u7c7b\u6559\u80b2\u662f\u57fa\u4e8e\u201c\u6761\u4ef6\u53cd\u5c04\u201d\u800c\u6765\u7684\u3002\u8be5\u6a21\u5f0f\u8ba4\u4e3a\uff0c\u9700\u6c42\u4fc3\u4f7f\u4eba\u4eec\u4ea7\u751f\u8d2d\u4e70\u884c\u52a8\uff0c\u800c\u9700\u6c42\u662f\u7531\u9a71\u7b56\u529b\u5f15\u8d77\u7684\u2014\u2014\u539f\u59cb\u9a71\u7b56\u529b\u4e0e\u5b66\u4e60\u9a71\u7b56\u529b\u3002","link":"\/theory\/3653.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592872565","uptime":"0","template":"","filename":"","filepath":"theory\/3653.html","filepage":"1","ctitle":"\u9700\u6c42\u9a71\u7b56\u529b","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3653","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3653","datid":"3568"},{"did":"3556","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200215111447451.jpg","tags":"","headtitle":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","keywords":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","description":"","summary":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20\uff08Factors affecting consumer\uff09\n\u3000\u3000\u7531\u4e8e\u6d88\u8d39\u8005\u884c\u4e3a\u7814\u7a76\u7684\u5bf9\u8c61\u662f\u5343\u53d8\u4e07\u5316\u7684\u4eba\u7684\u884c\u4e3a\uff0c\u4e0d\u53ef\u80fd\u6709\u901a\u7528\u7684\u6700\u4f73\u6a21\u5f0f\uff0c\u6240\u4ee5\u5e02\u573a\u8425\u9500\u4eba\u5458\u5e94\u6839\u636e\u4e0d\u540c\u7684\u60c5\u666f\u91c7\u53d6\u4e0d\u540c\u7684\u5bf9\u7b56\u3002","link":"\/theory\/3556.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592786692","uptime":"0","template":"","filename":"","filepath":"theory\/3556.html","filepage":"1","ctitle":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3556","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3556","datid":"3471"},{"did":"3479","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200310101340335.jpg","tags":"","headtitle":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","keywords":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","description":"","summary":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba\uff08Revealed Preference Theory\uff09\n\u3000\u3000\u663e\u793a\u6027\u504f\u597d\u7406\u8bba\uff08Revealed Preference Theory\uff09\u662f\u7531\u7f8e\u56fd\u7ecf\u6d4e\u5b66\u5bb6\u4fdd\u7f57\u00b7\u8428\u9ed8\u5c14\u68ee\uff08P.Samuelson","link":"\/theory\/3479.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592618023","uptime":"0","template":"","filename":"","filepath":"theory\/3479.html","filepage":"1","ctitle":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3479","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3479","datid":"3394"}]

发布于：20200701
10Ps营销理论(The Marketing Theory of 10Ps)
1967年，菲利普·科特勒（Philip Kotler）在其畅销书《营销管理：分析、规划与控制》第一版进一步确认了以4
[{"did":"4166","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200228100806313.jpg","tags":"","headtitle":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","keywords":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","description":"","summary":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408(4S Web Marketing Mix)\n\u3000\u30004S\u7f51\u7edc\u8425\u9500\u7ec4\u5408\u6cd5\u6765\u6e90\u4e8e\u5bf9\u7535\u5b50\u5546\u52a1\u5e02\u573a\u56db\u79cd\u7ba1\u7406\u8981\u7d20\u7684\u8fa8\u6790\uff1a\n\u3000\u30001.\u8303\u56f4(Scope):\u754c\u5b9a\u6240\u6709\u652f\u6491\u5728\u7ebf\u5546\u4e1a\u6d3b\u52a8\u7684\u6218\u7565\u8981\u7d20\uff0c\u7ba1\u7406\u5c42\u5bf9\u8fd9","link":"\/theory\/4166.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593739003","uptime":"0","template":"","filename":"","filepath":"theory\/4166.html","filepage":"1","ctitle":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=4166","enqlink":"\/index.php?ac=Enquiry&at=Into&did=4166","datid":"4081"},{"did":"4089","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"SIVA\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200224140428277.jpg","tags":"","headtitle":"SIVA\u7406\u8bba","keywords":"SIVA\u7406\u8bba","description":"","summary":"\u3000\u3000\u8212\u5c14\u8328\u8ba4\u4e3a\u4f20\u7edf\u76844P\u8425\u9500\u7406\u8bba\u5e94\u8be5\u88ab\u65b0\u7684SIVA\u7406\u5ff5\u4ee3\u66ff\uff0c\u5373\u201c\u89e3\u51b3\u65b9\u6848(solutions)\u3001\u4fe1\u606f(information)\u3001\u4ef7\u503c(value)\u548c\u9014\u5f84(access)\u201d\uff0c\u8425\u9500\u4eba\u5458\u4e0d\u518d\u4e3b\u5bfc\u4e00\u5207\uff0c\u6743\u529b\u79fb","link":"\/theory\/4089.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593650272","uptime":"0","template":"","filename":"","filepath":"theory\/4089.html","filepage":"1","ctitle":"SIVA\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=4089","enqlink":"\/index.php?ac=Enquiry&at=Into&did=4089","datid":"4004"},{"did":"3976","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"10Ps\u8425\u9500\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200219114851272.jpg","tags":"","headtitle":"10Ps\u8425\u9500\u7406\u8bba","keywords":"10Ps\u8425\u9500\u7406\u8bba","description":"","summary":"10Ps\u8425\u9500\u7406\u8bba(The Marketing Theory of 10Ps)\n\u3000\u30001967\u5e74\uff0c\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\uff08Philip Kotler\uff09\u5728\u5176\u7545\u9500\u4e66\u300a\u8425\u9500\u7ba1\u7406\uff1a\u5206\u6790\u3001\u89c4\u5212\u4e0e\u63a7\u5236\u300b\u7b2c\u4e00\u7248\u8fdb\u4e00\u6b65\u786e\u8ba4\u4e86\u4ee54","link":"\/theory\/3976.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593564824","uptime":"0","template":"","filename":"","filepath":"theory\/3976.html","filepage":"1","ctitle":"10Ps\u8425\u9500\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3976","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3976","datid":"3891"},{"did":"3958","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"4Vs\u8425\u9500\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200224140428277.jpg","tags":"","headtitle":"4Vs\u8425\u9500\u7406\u8bba","keywords":"4Vs\u8425\u9500\u7406\u8bba","description":"","summary":"4Vs\u8425\u9500\u7406\u8bba(The Marketing Theory of 4Vs) \n\u3000\u3000\u8fdb\u516520\u4e16\u7eaa80\u5e74\u4ee3\u4e4b\u540e\uff0c\u968f\u7740\u9ad8\u79d1\u6280\u4ea7\u4e1a\u7684\u8fc5\u901f\u5d1b\u8d77\uff0c\u9ad8\u79d1\u6280\u4f01\u4e1a\u3001\u9ad8\u6280\u672f\u4ea7\u54c1\u4e0e\u670d\u52a1\u4e0d\u65ad\u6d8c\u73b0\uff0c\u8425\u9500\u89c2\u5ff5\u3001\u65b9\u5f0f\u4e5f\u4e0d\u65ad\u4e30\u5bcc\u4e0e\u53d1\u5c55","link":"\/theory\/3958.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593478311","uptime":"0","template":"","filename":"","filepath":"theory\/3958.html","filepage":"1","ctitle":"4Vs\u8425\u9500\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3958","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3958","datid":"3873"},{"did":"3852","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u5782\u76f4\u6574\u5408","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200217140020266.jpg","tags":"","headtitle":"\u5782\u76f4\u6574\u5408","keywords":"\u5782\u76f4\u6574\u5408","description":"","summary":"\u5782\u76f4\u6574\u5408\uff08Vertical Integration\uff09\n\u3000\u3000\u5782\u76f4\u6574\u5408\uff08Vertical Integration\uff09: \u4e00\u4e2a\u4ea7\u54c1\u4ece\u539f\u6599\u5230\u6210\u54c1\uff0c\u6700\u540e\u5230\u6d88\u8d39\u8005\u624b\u4e2d\u7ecf\u8fc7\u8bb8\u591a\u9636\u6bb5\u3002\u5982\u679c\u4e00\u4e2a\u516c\u53f8\u539f\u672c\u8d1f\u8d23\u67d0\u4e00\u9636\u6bb5\uff0c\u5f53\u516c","link":"\/theory\/3852.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593391185","uptime":"0","template":"","filename":"","filepath":"theory\/3852.html","filepage":"1","ctitle":"\u5782\u76f4\u6574\u5408","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3852","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3852","datid":"3767"},{"did":"3761","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u7a7a\u676f\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200229104611838.jpg","tags":"","headtitle":"\u7a7a\u676f\u7406\u8bba","keywords":"\u7a7a\u676f\u7406\u8bba","description":"","summary":"\u3000\u3000\u201c\u5982\u679c\u4e00\u4e2a\u676f\u5b50\u6709\u4e9b\u6d51\u6c34\uff0c\u4e0d\u7ba1\u52a0\u591a\u5c11\u7eaf\u51c0\u6c34\uff0c\u4ecd\u7136\u6d51\u6d4a\uff1b\u4f46\u82e5\u662f\u4e00\u4e2a\u7a7a\u676f\uff0c\u4e0d\u8bba\u5012\u4eba\u591a\u5c11\u6e05\u6c34\uff0c\u5b83\u59cb\u7ec8\u6e05\u6f88\u5982\u4e00\uff0c\u5b66\u4e60\u4e5f\u662f\u5982\u6b64\u3002\u201d\u4f01\u4e1a\u7ba1\u7406\u8005\u4eec\u5e38\u5bf9\u5458\u5de5\u6240\u8bf4\u7684\u201c\u7a7a\u676f\u7406\u8bba\u201d\uff0c\u610f\u6b32\u52c9\u52b1\u5458\u5de5\u865a\u5fc3\u5b66\u4e60\uff0c\u5168\u9762\u63a5\u53d7\u65b0\u7684\u77e5\u8bc6","link":"\/theory\/3761.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592961444","uptime":"0","template":"","filename":"","filepath":"theory\/3761.html","filepage":"1","ctitle":"\u7a7a\u676f\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3761","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3761","datid":"3676"},{"did":"3658","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"CCDVTP\u8425\u9500\u6a21\u578b","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200303112125944.jpg","tags":"","headtitle":"CCDVTP\u8425\u9500\u6a21\u578b","keywords":"CCDVTP\u8425\u9500\u6a21\u578b","description":"","summary":"\u3000\u30002006\u5e74\u5e95\uff0c\u83f2\u5229\u6d66\u00b7\u79d1\u7279\u52d2\u505a\u4e86\u300a\u8fc8\u5411\u54c1\u724c\u4e0e\u5168\u7403\u5316\u4e4b\u8def\u300b\u91cd\u8981\u6f14\u8bb2\uff0c\u9996\u6b21\u63d0\u51fa\u4e86CCDVTP\u8425\u9500\u65b0\u6a21\u5f0f\uff0c\u4e0d\u518d\u53ea\u662f\u4ed6\u65e9\u5e74\u6240\u63d0\u7684\u4f20\u7edf4P\u8425\u9500\uff0c\u9610\u8ff0\u4e86\u4ed6\u5173\u4e8e\u54c1\u724c\u4e0e\u8425\u9500\u7684\u6700\u65b0\u7406\u5ff5\u3002 \n\u3000\u3000\u79d1\u7279\u52d2\u6307\u51fa\u54c1\u724c\u7684\u4e03\u5927","link":"\/theory\/3658.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592872652","uptime":"0","template":"","filename":"","filepath":"theory\/3658.html","filepage":"1","ctitle":"CCDVTP\u8425\u9500\u6a21\u578b","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3658","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3658","datid":"3573"},{"did":"3653","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u9700\u6c42\u9a71\u7b56\u529b","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200305111842339.jpg","tags":"","headtitle":"\u9700\u6c42\u9a71\u7b56\u529b","keywords":"\u9700\u6c42\u9a71\u7b56\u529b","description":"","summary":"\u3000\u3000\u9700\u6c42\u9a71\u7b56\u529b\u662f\u4f20\u7edf\u7684\u5fc3\u7406\u5b66\u6a21\u5f0f\uff0c\u5176\u7406\u8bba\u57fa\u7840\u662f\u4ee5\u5df4\u752b\u6d1b\u592b\u4e3a\u4ee3\u8868\u7684\u5fc3\u7406\u5b66\u5bb6\u63d0\u51fa\u7684\u4eba\u7c7b\u6559\u80b2\u662f\u57fa\u4e8e\u201c\u6761\u4ef6\u53cd\u5c04\u201d\u800c\u6765\u7684\u3002\u8be5\u6a21\u5f0f\u8ba4\u4e3a\uff0c\u9700\u6c42\u4fc3\u4f7f\u4eba\u4eec\u4ea7\u751f\u8d2d\u4e70\u884c\u52a8\uff0c\u800c\u9700\u6c42\u662f\u7531\u9a71\u7b56\u529b\u5f15\u8d77\u7684\u2014\u2014\u539f\u59cb\u9a71\u7b56\u529b\u4e0e\u5b66\u4e60\u9a71\u7b56\u529b\u3002","link":"\/theory\/3653.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592872565","uptime":"0","template":"","filename":"","filepath":"theory\/3653.html","filepage":"1","ctitle":"\u9700\u6c42\u9a71\u7b56\u529b","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3653","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3653","datid":"3568"},{"did":"3556","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200215111447451.jpg","tags":"","headtitle":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","keywords":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","description":"","summary":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20\uff08Factors affecting consumer\uff09\n\u3000\u3000\u7531\u4e8e\u6d88\u8d39\u8005\u884c\u4e3a\u7814\u7a76\u7684\u5bf9\u8c61\u662f\u5343\u53d8\u4e07\u5316\u7684\u4eba\u7684\u884c\u4e3a\uff0c\u4e0d\u53ef\u80fd\u6709\u901a\u7528\u7684\u6700\u4f73\u6a21\u5f0f\uff0c\u6240\u4ee5\u5e02\u573a\u8425\u9500\u4eba\u5458\u5e94\u6839\u636e\u4e0d\u540c\u7684\u60c5\u666f\u91c7\u53d6\u4e0d\u540c\u7684\u5bf9\u7b56\u3002","link":"\/theory\/3556.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592786692","uptime":"0","template":"","filename":"","filepath":"theory\/3556.html","filepage":"1","ctitle":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3556","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3556","datid":"3471"},{"did":"3479","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200310101340335.jpg","tags":"","headtitle":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","keywords":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","description":"","summary":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba\uff08Revealed Preference Theory\uff09\n\u3000\u3000\u663e\u793a\u6027\u504f\u597d\u7406\u8bba\uff08Revealed Preference Theory\uff09\u662f\u7531\u7f8e\u56fd\u7ecf\u6d4e\u5b66\u5bb6\u4fdd\u7f57\u00b7\u8428\u9ed8\u5c14\u68ee\uff08P.Samuelson","link":"\/theory\/3479.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592618023","uptime":"0","template":"","filename":"","filepath":"theory\/3479.html","filepage":"1","ctitle":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3479","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3479","datid":"3394"}]

发布于：20200630
4Vs营销理论(The Marketing Theory of 4Vs)
进入20世纪80年代之后，随着高科技产业的迅速崛起，高科技企业、高技术产品与服务不断涌现，营销观念、方式也不断丰富与发展
[{"did":"4166","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200228100806313.jpg","tags":"","headtitle":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","keywords":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","description":"","summary":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408(4S Web Marketing Mix)\n\u3000\u30004S\u7f51\u7edc\u8425\u9500\u7ec4\u5408\u6cd5\u6765\u6e90\u4e8e\u5bf9\u7535\u5b50\u5546\u52a1\u5e02\u573a\u56db\u79cd\u7ba1\u7406\u8981\u7d20\u7684\u8fa8\u6790\uff1a\n\u3000\u30001.\u8303\u56f4(Scope):\u754c\u5b9a\u6240\u6709\u652f\u6491\u5728\u7ebf\u5546\u4e1a\u6d3b\u52a8\u7684\u6218\u7565\u8981\u7d20\uff0c\u7ba1\u7406\u5c42\u5bf9\u8fd9","link":"\/theory\/4166.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593739003","uptime":"0","template":"","filename":"","filepath":"theory\/4166.html","filepage":"1","ctitle":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=4166","enqlink":"\/index.php?ac=Enquiry&at=Into&did=4166","datid":"4081"},{"did":"4089","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"SIVA\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200224140428277.jpg","tags":"","headtitle":"SIVA\u7406\u8bba","keywords":"SIVA\u7406\u8bba","description":"","summary":"\u3000\u3000\u8212\u5c14\u8328\u8ba4\u4e3a\u4f20\u7edf\u76844P\u8425\u9500\u7406\u8bba\u5e94\u8be5\u88ab\u65b0\u7684SIVA\u7406\u5ff5\u4ee3\u66ff\uff0c\u5373\u201c\u89e3\u51b3\u65b9\u6848(solutions)\u3001\u4fe1\u606f(information)\u3001\u4ef7\u503c(value)\u548c\u9014\u5f84(access)\u201d\uff0c\u8425\u9500\u4eba\u5458\u4e0d\u518d\u4e3b\u5bfc\u4e00\u5207\uff0c\u6743\u529b\u79fb","link":"\/theory\/4089.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593650272","uptime":"0","template":"","filename":"","filepath":"theory\/4089.html","filepage":"1","ctitle":"SIVA\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=4089","enqlink":"\/index.php?ac=Enquiry&at=Into&did=4089","datid":"4004"},{"did":"3976","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"10Ps\u8425\u9500\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200219114851272.jpg","tags":"","headtitle":"10Ps\u8425\u9500\u7406\u8bba","keywords":"10Ps\u8425\u9500\u7406\u8bba","description":"","summary":"10Ps\u8425\u9500\u7406\u8bba(The Marketing Theory of 10Ps)\n\u3000\u30001967\u5e74\uff0c\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\uff08Philip Kotler\uff09\u5728\u5176\u7545\u9500\u4e66\u300a\u8425\u9500\u7ba1\u7406\uff1a\u5206\u6790\u3001\u89c4\u5212\u4e0e\u63a7\u5236\u300b\u7b2c\u4e00\u7248\u8fdb\u4e00\u6b65\u786e\u8ba4\u4e86\u4ee54","link":"\/theory\/3976.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593564824","uptime":"0","template":"","filename":"","filepath":"theory\/3976.html","filepage":"1","ctitle":"10Ps\u8425\u9500\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3976","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3976","datid":"3891"},{"did":"3958","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"4Vs\u8425\u9500\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200224140428277.jpg","tags":"","headtitle":"4Vs\u8425\u9500\u7406\u8bba","keywords":"4Vs\u8425\u9500\u7406\u8bba","description":"","summary":"4Vs\u8425\u9500\u7406\u8bba(The Marketing Theory of 4Vs) \n\u3000\u3000\u8fdb\u516520\u4e16\u7eaa80\u5e74\u4ee3\u4e4b\u540e\uff0c\u968f\u7740\u9ad8\u79d1\u6280\u4ea7\u4e1a\u7684\u8fc5\u901f\u5d1b\u8d77\uff0c\u9ad8\u79d1\u6280\u4f01\u4e1a\u3001\u9ad8\u6280\u672f\u4ea7\u54c1\u4e0e\u670d\u52a1\u4e0d\u65ad\u6d8c\u73b0\uff0c\u8425\u9500\u89c2\u5ff5\u3001\u65b9\u5f0f\u4e5f\u4e0d\u65ad\u4e30\u5bcc\u4e0e\u53d1\u5c55","link":"\/theory\/3958.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593478311","uptime":"0","template":"","filename":"","filepath":"theory\/3958.html","filepage":"1","ctitle":"4Vs\u8425\u9500\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3958","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3958","datid":"3873"},{"did":"3852","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u5782\u76f4\u6574\u5408","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200217140020266.jpg","tags":"","headtitle":"\u5782\u76f4\u6574\u5408","keywords":"\u5782\u76f4\u6574\u5408","description":"","summary":"\u5782\u76f4\u6574\u5408\uff08Vertical Integration\uff09\n\u3000\u3000\u5782\u76f4\u6574\u5408\uff08Vertical Integration\uff09: \u4e00\u4e2a\u4ea7\u54c1\u4ece\u539f\u6599\u5230\u6210\u54c1\uff0c\u6700\u540e\u5230\u6d88\u8d39\u8005\u624b\u4e2d\u7ecf\u8fc7\u8bb8\u591a\u9636\u6bb5\u3002\u5982\u679c\u4e00\u4e2a\u516c\u53f8\u539f\u672c\u8d1f\u8d23\u67d0\u4e00\u9636\u6bb5\uff0c\u5f53\u516c","link":"\/theory\/3852.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593391185","uptime":"0","template":"","filename":"","filepath":"theory\/3852.html","filepage":"1","ctitle":"\u5782\u76f4\u6574\u5408","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3852","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3852","datid":"3767"},{"did":"3761","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u7a7a\u676f\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200229104611838.jpg","tags":"","headtitle":"\u7a7a\u676f\u7406\u8bba","keywords":"\u7a7a\u676f\u7406\u8bba","description":"","summary":"\u3000\u3000\u201c\u5982\u679c\u4e00\u4e2a\u676f\u5b50\u6709\u4e9b\u6d51\u6c34\uff0c\u4e0d\u7ba1\u52a0\u591a\u5c11\u7eaf\u51c0\u6c34\uff0c\u4ecd\u7136\u6d51\u6d4a\uff1b\u4f46\u82e5\u662f\u4e00\u4e2a\u7a7a\u676f\uff0c\u4e0d\u8bba\u5012\u4eba\u591a\u5c11\u6e05\u6c34\uff0c\u5b83\u59cb\u7ec8\u6e05\u6f88\u5982\u4e00\uff0c\u5b66\u4e60\u4e5f\u662f\u5982\u6b64\u3002\u201d\u4f01\u4e1a\u7ba1\u7406\u8005\u4eec\u5e38\u5bf9\u5458\u5de5\u6240\u8bf4\u7684\u201c\u7a7a\u676f\u7406\u8bba\u201d\uff0c\u610f\u6b32\u52c9\u52b1\u5458\u5de5\u865a\u5fc3\u5b66\u4e60\uff0c\u5168\u9762\u63a5\u53d7\u65b0\u7684\u77e5\u8bc6","link":"\/theory\/3761.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592961444","uptime":"0","template":"","filename":"","filepath":"theory\/3761.html","filepage":"1","ctitle":"\u7a7a\u676f\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3761","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3761","datid":"3676"},{"did":"3658","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"CCDVTP\u8425\u9500\u6a21\u578b","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200303112125944.jpg","tags":"","headtitle":"CCDVTP\u8425\u9500\u6a21\u578b","keywords":"CCDVTP\u8425\u9500\u6a21\u578b","description":"","summary":"\u3000\u30002006\u5e74\u5e95\uff0c\u83f2\u5229\u6d66\u00b7\u79d1\u7279\u52d2\u505a\u4e86\u300a\u8fc8\u5411\u54c1\u724c\u4e0e\u5168\u7403\u5316\u4e4b\u8def\u300b\u91cd\u8981\u6f14\u8bb2\uff0c\u9996\u6b21\u63d0\u51fa\u4e86CCDVTP\u8425\u9500\u65b0\u6a21\u5f0f\uff0c\u4e0d\u518d\u53ea\u662f\u4ed6\u65e9\u5e74\u6240\u63d0\u7684\u4f20\u7edf4P\u8425\u9500\uff0c\u9610\u8ff0\u4e86\u4ed6\u5173\u4e8e\u54c1\u724c\u4e0e\u8425\u9500\u7684\u6700\u65b0\u7406\u5ff5\u3002 \n\u3000\u3000\u79d1\u7279\u52d2\u6307\u51fa\u54c1\u724c\u7684\u4e03\u5927","link":"\/theory\/3658.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592872652","uptime":"0","template":"","filename":"","filepath":"theory\/3658.html","filepage":"1","ctitle":"CCDVTP\u8425\u9500\u6a21\u578b","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3658","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3658","datid":"3573"},{"did":"3653","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u9700\u6c42\u9a71\u7b56\u529b","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200305111842339.jpg","tags":"","headtitle":"\u9700\u6c42\u9a71\u7b56\u529b","keywords":"\u9700\u6c42\u9a71\u7b56\u529b","description":"","summary":"\u3000\u3000\u9700\u6c42\u9a71\u7b56\u529b\u662f\u4f20\u7edf\u7684\u5fc3\u7406\u5b66\u6a21\u5f0f\uff0c\u5176\u7406\u8bba\u57fa\u7840\u662f\u4ee5\u5df4\u752b\u6d1b\u592b\u4e3a\u4ee3\u8868\u7684\u5fc3\u7406\u5b66\u5bb6\u63d0\u51fa\u7684\u4eba\u7c7b\u6559\u80b2\u662f\u57fa\u4e8e\u201c\u6761\u4ef6\u53cd\u5c04\u201d\u800c\u6765\u7684\u3002\u8be5\u6a21\u5f0f\u8ba4\u4e3a\uff0c\u9700\u6c42\u4fc3\u4f7f\u4eba\u4eec\u4ea7\u751f\u8d2d\u4e70\u884c\u52a8\uff0c\u800c\u9700\u6c42\u662f\u7531\u9a71\u7b56\u529b\u5f15\u8d77\u7684\u2014\u2014\u539f\u59cb\u9a71\u7b56\u529b\u4e0e\u5b66\u4e60\u9a71\u7b56\u529b\u3002","link":"\/theory\/3653.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592872565","uptime":"0","template":"","filename":"","filepath":"theory\/3653.html","filepage":"1","ctitle":"\u9700\u6c42\u9a71\u7b56\u529b","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3653","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3653","datid":"3568"},{"did":"3556","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200215111447451.jpg","tags":"","headtitle":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","keywords":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","description":"","summary":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20\uff08Factors affecting consumer\uff09\n\u3000\u3000\u7531\u4e8e\u6d88\u8d39\u8005\u884c\u4e3a\u7814\u7a76\u7684\u5bf9\u8c61\u662f\u5343\u53d8\u4e07\u5316\u7684\u4eba\u7684\u884c\u4e3a\uff0c\u4e0d\u53ef\u80fd\u6709\u901a\u7528\u7684\u6700\u4f73\u6a21\u5f0f\uff0c\u6240\u4ee5\u5e02\u573a\u8425\u9500\u4eba\u5458\u5e94\u6839\u636e\u4e0d\u540c\u7684\u60c5\u666f\u91c7\u53d6\u4e0d\u540c\u7684\u5bf9\u7b56\u3002","link":"\/theory\/3556.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592786692","uptime":"0","template":"","filename":"","filepath":"theory\/3556.html","filepage":"1","ctitle":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3556","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3556","datid":"3471"},{"did":"3479","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200310101340335.jpg","tags":"","headtitle":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","keywords":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","description":"","summary":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba\uff08Revealed Preference Theory\uff09\n\u3000\u3000\u663e\u793a\u6027\u504f\u597d\u7406\u8bba\uff08Revealed Preference Theory\uff09\u662f\u7531\u7f8e\u56fd\u7ecf\u6d4e\u5b66\u5bb6\u4fdd\u7f57\u00b7\u8428\u9ed8\u5c14\u68ee\uff08P.Samuelson","link":"\/theory\/3479.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592618023","uptime":"0","template":"","filename":"","filepath":"theory\/3479.html","filepage":"1","ctitle":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3479","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3479","datid":"3394"}]

发布于：20200629
垂直整合（Vertical Integration）
垂直整合（Vertical Integration）: 一个产品从原料到成品，最后到消费者手中经过许多阶段。如果一个公司原本负责某一阶段，当公
[{"did":"4166","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200228100806313.jpg","tags":"","headtitle":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","keywords":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","description":"","summary":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408(4S Web Marketing Mix)\n\u3000\u30004S\u7f51\u7edc\u8425\u9500\u7ec4\u5408\u6cd5\u6765\u6e90\u4e8e\u5bf9\u7535\u5b50\u5546\u52a1\u5e02\u573a\u56db\u79cd\u7ba1\u7406\u8981\u7d20\u7684\u8fa8\u6790\uff1a\n\u3000\u30001.\u8303\u56f4(Scope):\u754c\u5b9a\u6240\u6709\u652f\u6491\u5728\u7ebf\u5546\u4e1a\u6d3b\u52a8\u7684\u6218\u7565\u8981\u7d20\uff0c\u7ba1\u7406\u5c42\u5bf9\u8fd9","link":"\/theory\/4166.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593739003","uptime":"0","template":"","filename":"","filepath":"theory\/4166.html","filepage":"1","ctitle":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=4166","enqlink":"\/index.php?ac=Enquiry&at=Into&did=4166","datid":"4081"},{"did":"4089","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"SIVA\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200224140428277.jpg","tags":"","headtitle":"SIVA\u7406\u8bba","keywords":"SIVA\u7406\u8bba","description":"","summary":"\u3000\u3000\u8212\u5c14\u8328\u8ba4\u4e3a\u4f20\u7edf\u76844P\u8425\u9500\u7406\u8bba\u5e94\u8be5\u88ab\u65b0\u7684SIVA\u7406\u5ff5\u4ee3\u66ff\uff0c\u5373\u201c\u89e3\u51b3\u65b9\u6848(solutions)\u3001\u4fe1\u606f(information)\u3001\u4ef7\u503c(value)\u548c\u9014\u5f84(access)\u201d\uff0c\u8425\u9500\u4eba\u5458\u4e0d\u518d\u4e3b\u5bfc\u4e00\u5207\uff0c\u6743\u529b\u79fb","link":"\/theory\/4089.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593650272","uptime":"0","template":"","filename":"","filepath":"theory\/4089.html","filepage":"1","ctitle":"SIVA\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=4089","enqlink":"\/index.php?ac=Enquiry&at=Into&did=4089","datid":"4004"},{"did":"3976","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"10Ps\u8425\u9500\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200219114851272.jpg","tags":"","headtitle":"10Ps\u8425\u9500\u7406\u8bba","keywords":"10Ps\u8425\u9500\u7406\u8bba","description":"","summary":"10Ps\u8425\u9500\u7406\u8bba(The Marketing Theory of 10Ps)\n\u3000\u30001967\u5e74\uff0c\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\uff08Philip Kotler\uff09\u5728\u5176\u7545\u9500\u4e66\u300a\u8425\u9500\u7ba1\u7406\uff1a\u5206\u6790\u3001\u89c4\u5212\u4e0e\u63a7\u5236\u300b\u7b2c\u4e00\u7248\u8fdb\u4e00\u6b65\u786e\u8ba4\u4e86\u4ee54","link":"\/theory\/3976.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593564824","uptime":"0","template":"","filename":"","filepath":"theory\/3976.html","filepage":"1","ctitle":"10Ps\u8425\u9500\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3976","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3976","datid":"3891"},{"did":"3958","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"4Vs\u8425\u9500\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200224140428277.jpg","tags":"","headtitle":"4Vs\u8425\u9500\u7406\u8bba","keywords":"4Vs\u8425\u9500\u7406\u8bba","description":"","summary":"4Vs\u8425\u9500\u7406\u8bba(The Marketing Theory of 4Vs) \n\u3000\u3000\u8fdb\u516520\u4e16\u7eaa80\u5e74\u4ee3\u4e4b\u540e\uff0c\u968f\u7740\u9ad8\u79d1\u6280\u4ea7\u4e1a\u7684\u8fc5\u901f\u5d1b\u8d77\uff0c\u9ad8\u79d1\u6280\u4f01\u4e1a\u3001\u9ad8\u6280\u672f\u4ea7\u54c1\u4e0e\u670d\u52a1\u4e0d\u65ad\u6d8c\u73b0\uff0c\u8425\u9500\u89c2\u5ff5\u3001\u65b9\u5f0f\u4e5f\u4e0d\u65ad\u4e30\u5bcc\u4e0e\u53d1\u5c55","link":"\/theory\/3958.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593478311","uptime":"0","template":"","filename":"","filepath":"theory\/3958.html","filepage":"1","ctitle":"4Vs\u8425\u9500\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3958","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3958","datid":"3873"},{"did":"3852","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u5782\u76f4\u6574\u5408","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200217140020266.jpg","tags":"","headtitle":"\u5782\u76f4\u6574\u5408","keywords":"\u5782\u76f4\u6574\u5408","description":"","summary":"\u5782\u76f4\u6574\u5408\uff08Vertical Integration\uff09\n\u3000\u3000\u5782\u76f4\u6574\u5408\uff08Vertical Integration\uff09: \u4e00\u4e2a\u4ea7\u54c1\u4ece\u539f\u6599\u5230\u6210\u54c1\uff0c\u6700\u540e\u5230\u6d88\u8d39\u8005\u624b\u4e2d\u7ecf\u8fc7\u8bb8\u591a\u9636\u6bb5\u3002\u5982\u679c\u4e00\u4e2a\u516c\u53f8\u539f\u672c\u8d1f\u8d23\u67d0\u4e00\u9636\u6bb5\uff0c\u5f53\u516c","link":"\/theory\/3852.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593391185","uptime":"0","template":"","filename":"","filepath":"theory\/3852.html","filepage":"1","ctitle":"\u5782\u76f4\u6574\u5408","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3852","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3852","datid":"3767"},{"did":"3761","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u7a7a\u676f\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200229104611838.jpg","tags":"","headtitle":"\u7a7a\u676f\u7406\u8bba","keywords":"\u7a7a\u676f\u7406\u8bba","description":"","summary":"\u3000\u3000\u201c\u5982\u679c\u4e00\u4e2a\u676f\u5b50\u6709\u4e9b\u6d51\u6c34\uff0c\u4e0d\u7ba1\u52a0\u591a\u5c11\u7eaf\u51c0\u6c34\uff0c\u4ecd\u7136\u6d51\u6d4a\uff1b\u4f46\u82e5\u662f\u4e00\u4e2a\u7a7a\u676f\uff0c\u4e0d\u8bba\u5012\u4eba\u591a\u5c11\u6e05\u6c34\uff0c\u5b83\u59cb\u7ec8\u6e05\u6f88\u5982\u4e00\uff0c\u5b66\u4e60\u4e5f\u662f\u5982\u6b64\u3002\u201d\u4f01\u4e1a\u7ba1\u7406\u8005\u4eec\u5e38\u5bf9\u5458\u5de5\u6240\u8bf4\u7684\u201c\u7a7a\u676f\u7406\u8bba\u201d\uff0c\u610f\u6b32\u52c9\u52b1\u5458\u5de5\u865a\u5fc3\u5b66\u4e60\uff0c\u5168\u9762\u63a5\u53d7\u65b0\u7684\u77e5\u8bc6","link":"\/theory\/3761.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592961444","uptime":"0","template":"","filename":"","filepath":"theory\/3761.html","filepage":"1","ctitle":"\u7a7a\u676f\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3761","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3761","datid":"3676"},{"did":"3658","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"CCDVTP\u8425\u9500\u6a21\u578b","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200303112125944.jpg","tags":"","headtitle":"CCDVTP\u8425\u9500\u6a21\u578b","keywords":"CCDVTP\u8425\u9500\u6a21\u578b","description":"","summary":"\u3000\u30002006\u5e74\u5e95\uff0c\u83f2\u5229\u6d66\u00b7\u79d1\u7279\u52d2\u505a\u4e86\u300a\u8fc8\u5411\u54c1\u724c\u4e0e\u5168\u7403\u5316\u4e4b\u8def\u300b\u91cd\u8981\u6f14\u8bb2\uff0c\u9996\u6b21\u63d0\u51fa\u4e86CCDVTP\u8425\u9500\u65b0\u6a21\u5f0f\uff0c\u4e0d\u518d\u53ea\u662f\u4ed6\u65e9\u5e74\u6240\u63d0\u7684\u4f20\u7edf4P\u8425\u9500\uff0c\u9610\u8ff0\u4e86\u4ed6\u5173\u4e8e\u54c1\u724c\u4e0e\u8425\u9500\u7684\u6700\u65b0\u7406\u5ff5\u3002 \n\u3000\u3000\u79d1\u7279\u52d2\u6307\u51fa\u54c1\u724c\u7684\u4e03\u5927","link":"\/theory\/3658.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592872652","uptime":"0","template":"","filename":"","filepath":"theory\/3658.html","filepage":"1","ctitle":"CCDVTP\u8425\u9500\u6a21\u578b","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3658","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3658","datid":"3573"},{"did":"3653","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u9700\u6c42\u9a71\u7b56\u529b","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200305111842339.jpg","tags":"","headtitle":"\u9700\u6c42\u9a71\u7b56\u529b","keywords":"\u9700\u6c42\u9a71\u7b56\u529b","description":"","summary":"\u3000\u3000\u9700\u6c42\u9a71\u7b56\u529b\u662f\u4f20\u7edf\u7684\u5fc3\u7406\u5b66\u6a21\u5f0f\uff0c\u5176\u7406\u8bba\u57fa\u7840\u662f\u4ee5\u5df4\u752b\u6d1b\u592b\u4e3a\u4ee3\u8868\u7684\u5fc3\u7406\u5b66\u5bb6\u63d0\u51fa\u7684\u4eba\u7c7b\u6559\u80b2\u662f\u57fa\u4e8e\u201c\u6761\u4ef6\u53cd\u5c04\u201d\u800c\u6765\u7684\u3002\u8be5\u6a21\u5f0f\u8ba4\u4e3a\uff0c\u9700\u6c42\u4fc3\u4f7f\u4eba\u4eec\u4ea7\u751f\u8d2d\u4e70\u884c\u52a8\uff0c\u800c\u9700\u6c42\u662f\u7531\u9a71\u7b56\u529b\u5f15\u8d77\u7684\u2014\u2014\u539f\u59cb\u9a71\u7b56\u529b\u4e0e\u5b66\u4e60\u9a71\u7b56\u529b\u3002","link":"\/theory\/3653.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592872565","uptime":"0","template":"","filename":"","filepath":"theory\/3653.html","filepage":"1","ctitle":"\u9700\u6c42\u9a71\u7b56\u529b","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3653","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3653","datid":"3568"},{"did":"3556","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200215111447451.jpg","tags":"","headtitle":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","keywords":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","description":"","summary":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20\uff08Factors affecting consumer\uff09\n\u3000\u3000\u7531\u4e8e\u6d88\u8d39\u8005\u884c\u4e3a\u7814\u7a76\u7684\u5bf9\u8c61\u662f\u5343\u53d8\u4e07\u5316\u7684\u4eba\u7684\u884c\u4e3a\uff0c\u4e0d\u53ef\u80fd\u6709\u901a\u7528\u7684\u6700\u4f73\u6a21\u5f0f\uff0c\u6240\u4ee5\u5e02\u573a\u8425\u9500\u4eba\u5458\u5e94\u6839\u636e\u4e0d\u540c\u7684\u60c5\u666f\u91c7\u53d6\u4e0d\u540c\u7684\u5bf9\u7b56\u3002","link":"\/theory\/3556.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592786692","uptime":"0","template":"","filename":"","filepath":"theory\/3556.html","filepage":"1","ctitle":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3556","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3556","datid":"3471"},{"did":"3479","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200310101340335.jpg","tags":"","headtitle":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","keywords":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","description":"","summary":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba\uff08Revealed Preference Theory\uff09\n\u3000\u3000\u663e\u793a\u6027\u504f\u597d\u7406\u8bba\uff08Revealed Preference Theory\uff09\u662f\u7531\u7f8e\u56fd\u7ecf\u6d4e\u5b66\u5bb6\u4fdd\u7f57\u00b7\u8428\u9ed8\u5c14\u68ee\uff08P.Samuelson","link":"\/theory\/3479.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592618023","uptime":"0","template":"","filename":"","filepath":"theory\/3479.html","filepage":"1","ctitle":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3479","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3479","datid":"3394"}]

发布于：20200624
“如果一个杯子有些浑水，不管加多少纯净水，仍然浑浊；但若是一个空杯，不论倒人多少清水，它始终清澈如一，学习也是如此。”企业管理者们常对员工所说的“空杯理论”，意欲勉励员工虚心学习，全面接受新的知识
[{"did":"4166","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200228100806313.jpg","tags":"","headtitle":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","keywords":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","description":"","summary":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408(4S Web Marketing Mix)\n\u3000\u30004S\u7f51\u7edc\u8425\u9500\u7ec4\u5408\u6cd5\u6765\u6e90\u4e8e\u5bf9\u7535\u5b50\u5546\u52a1\u5e02\u573a\u56db\u79cd\u7ba1\u7406\u8981\u7d20\u7684\u8fa8\u6790\uff1a\n\u3000\u30001.\u8303\u56f4(Scope):\u754c\u5b9a\u6240\u6709\u652f\u6491\u5728\u7ebf\u5546\u4e1a\u6d3b\u52a8\u7684\u6218\u7565\u8981\u7d20\uff0c\u7ba1\u7406\u5c42\u5bf9\u8fd9","link":"\/theory\/4166.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593739003","uptime":"0","template":"","filename":"","filepath":"theory\/4166.html","filepage":"1","ctitle":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=4166","enqlink":"\/index.php?ac=Enquiry&at=Into&did=4166","datid":"4081"},{"did":"4089","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"SIVA\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200224140428277.jpg","tags":"","headtitle":"SIVA\u7406\u8bba","keywords":"SIVA\u7406\u8bba","description":"","summary":"\u3000\u3000\u8212\u5c14\u8328\u8ba4\u4e3a\u4f20\u7edf\u76844P\u8425\u9500\u7406\u8bba\u5e94\u8be5\u88ab\u65b0\u7684SIVA\u7406\u5ff5\u4ee3\u66ff\uff0c\u5373\u201c\u89e3\u51b3\u65b9\u6848(solutions)\u3001\u4fe1\u606f(information)\u3001\u4ef7\u503c(value)\u548c\u9014\u5f84(access)\u201d\uff0c\u8425\u9500\u4eba\u5458\u4e0d\u518d\u4e3b\u5bfc\u4e00\u5207\uff0c\u6743\u529b\u79fb","link":"\/theory\/4089.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593650272","uptime":"0","template":"","filename":"","filepath":"theory\/4089.html","filepage":"1","ctitle":"SIVA\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=4089","enqlink":"\/index.php?ac=Enquiry&at=Into&did=4089","datid":"4004"},{"did":"3976","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"10Ps\u8425\u9500\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200219114851272.jpg","tags":"","headtitle":"10Ps\u8425\u9500\u7406\u8bba","keywords":"10Ps\u8425\u9500\u7406\u8bba","description":"","summary":"10Ps\u8425\u9500\u7406\u8bba(The Marketing Theory of 10Ps)\n\u3000\u30001967\u5e74\uff0c\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\uff08Philip Kotler\uff09\u5728\u5176\u7545\u9500\u4e66\u300a\u8425\u9500\u7ba1\u7406\uff1a\u5206\u6790\u3001\u89c4\u5212\u4e0e\u63a7\u5236\u300b\u7b2c\u4e00\u7248\u8fdb\u4e00\u6b65\u786e\u8ba4\u4e86\u4ee54","link":"\/theory\/3976.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593564824","uptime":"0","template":"","filename":"","filepath":"theory\/3976.html","filepage":"1","ctitle":"10Ps\u8425\u9500\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3976","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3976","datid":"3891"},{"did":"3958","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"4Vs\u8425\u9500\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200224140428277.jpg","tags":"","headtitle":"4Vs\u8425\u9500\u7406\u8bba","keywords":"4Vs\u8425\u9500\u7406\u8bba","description":"","summary":"4Vs\u8425\u9500\u7406\u8bba(The Marketing Theory of 4Vs) \n\u3000\u3000\u8fdb\u516520\u4e16\u7eaa80\u5e74\u4ee3\u4e4b\u540e\uff0c\u968f\u7740\u9ad8\u79d1\u6280\u4ea7\u4e1a\u7684\u8fc5\u901f\u5d1b\u8d77\uff0c\u9ad8\u79d1\u6280\u4f01\u4e1a\u3001\u9ad8\u6280\u672f\u4ea7\u54c1\u4e0e\u670d\u52a1\u4e0d\u65ad\u6d8c\u73b0\uff0c\u8425\u9500\u89c2\u5ff5\u3001\u65b9\u5f0f\u4e5f\u4e0d\u65ad\u4e30\u5bcc\u4e0e\u53d1\u5c55","link":"\/theory\/3958.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593478311","uptime":"0","template":"","filename":"","filepath":"theory\/3958.html","filepage":"1","ctitle":"4Vs\u8425\u9500\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3958","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3958","datid":"3873"},{"did":"3852","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u5782\u76f4\u6574\u5408","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200217140020266.jpg","tags":"","headtitle":"\u5782\u76f4\u6574\u5408","keywords":"\u5782\u76f4\u6574\u5408","description":"","summary":"\u5782\u76f4\u6574\u5408\uff08Vertical Integration\uff09\n\u3000\u3000\u5782\u76f4\u6574\u5408\uff08Vertical Integration\uff09: \u4e00\u4e2a\u4ea7\u54c1\u4ece\u539f\u6599\u5230\u6210\u54c1\uff0c\u6700\u540e\u5230\u6d88\u8d39\u8005\u624b\u4e2d\u7ecf\u8fc7\u8bb8\u591a\u9636\u6bb5\u3002\u5982\u679c\u4e00\u4e2a\u516c\u53f8\u539f\u672c\u8d1f\u8d23\u67d0\u4e00\u9636\u6bb5\uff0c\u5f53\u516c","link":"\/theory\/3852.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593391185","uptime":"0","template":"","filename":"","filepath":"theory\/3852.html","filepage":"1","ctitle":"\u5782\u76f4\u6574\u5408","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3852","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3852","datid":"3767"},{"did":"3761","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u7a7a\u676f\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200229104611838.jpg","tags":"","headtitle":"\u7a7a\u676f\u7406\u8bba","keywords":"\u7a7a\u676f\u7406\u8bba","description":"","summary":"\u3000\u3000\u201c\u5982\u679c\u4e00\u4e2a\u676f\u5b50\u6709\u4e9b\u6d51\u6c34\uff0c\u4e0d\u7ba1\u52a0\u591a\u5c11\u7eaf\u51c0\u6c34\uff0c\u4ecd\u7136\u6d51\u6d4a\uff1b\u4f46\u82e5\u662f\u4e00\u4e2a\u7a7a\u676f\uff0c\u4e0d\u8bba\u5012\u4eba\u591a\u5c11\u6e05\u6c34\uff0c\u5b83\u59cb\u7ec8\u6e05\u6f88\u5982\u4e00\uff0c\u5b66\u4e60\u4e5f\u662f\u5982\u6b64\u3002\u201d\u4f01\u4e1a\u7ba1\u7406\u8005\u4eec\u5e38\u5bf9\u5458\u5de5\u6240\u8bf4\u7684\u201c\u7a7a\u676f\u7406\u8bba\u201d\uff0c\u610f\u6b32\u52c9\u52b1\u5458\u5de5\u865a\u5fc3\u5b66\u4e60\uff0c\u5168\u9762\u63a5\u53d7\u65b0\u7684\u77e5\u8bc6","link":"\/theory\/3761.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592961444","uptime":"0","template":"","filename":"","filepath":"theory\/3761.html","filepage":"1","ctitle":"\u7a7a\u676f\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3761","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3761","datid":"3676"},{"did":"3658","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"CCDVTP\u8425\u9500\u6a21\u578b","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200303112125944.jpg","tags":"","headtitle":"CCDVTP\u8425\u9500\u6a21\u578b","keywords":"CCDVTP\u8425\u9500\u6a21\u578b","description":"","summary":"\u3000\u30002006\u5e74\u5e95\uff0c\u83f2\u5229\u6d66\u00b7\u79d1\u7279\u52d2\u505a\u4e86\u300a\u8fc8\u5411\u54c1\u724c\u4e0e\u5168\u7403\u5316\u4e4b\u8def\u300b\u91cd\u8981\u6f14\u8bb2\uff0c\u9996\u6b21\u63d0\u51fa\u4e86CCDVTP\u8425\u9500\u65b0\u6a21\u5f0f\uff0c\u4e0d\u518d\u53ea\u662f\u4ed6\u65e9\u5e74\u6240\u63d0\u7684\u4f20\u7edf4P\u8425\u9500\uff0c\u9610\u8ff0\u4e86\u4ed6\u5173\u4e8e\u54c1\u724c\u4e0e\u8425\u9500\u7684\u6700\u65b0\u7406\u5ff5\u3002 \n\u3000\u3000\u79d1\u7279\u52d2\u6307\u51fa\u54c1\u724c\u7684\u4e03\u5927","link":"\/theory\/3658.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592872652","uptime":"0","template":"","filename":"","filepath":"theory\/3658.html","filepage":"1","ctitle":"CCDVTP\u8425\u9500\u6a21\u578b","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3658","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3658","datid":"3573"},{"did":"3653","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u9700\u6c42\u9a71\u7b56\u529b","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200305111842339.jpg","tags":"","headtitle":"\u9700\u6c42\u9a71\u7b56\u529b","keywords":"\u9700\u6c42\u9a71\u7b56\u529b","description":"","summary":"\u3000\u3000\u9700\u6c42\u9a71\u7b56\u529b\u662f\u4f20\u7edf\u7684\u5fc3\u7406\u5b66\u6a21\u5f0f\uff0c\u5176\u7406\u8bba\u57fa\u7840\u662f\u4ee5\u5df4\u752b\u6d1b\u592b\u4e3a\u4ee3\u8868\u7684\u5fc3\u7406\u5b66\u5bb6\u63d0\u51fa\u7684\u4eba\u7c7b\u6559\u80b2\u662f\u57fa\u4e8e\u201c\u6761\u4ef6\u53cd\u5c04\u201d\u800c\u6765\u7684\u3002\u8be5\u6a21\u5f0f\u8ba4\u4e3a\uff0c\u9700\u6c42\u4fc3\u4f7f\u4eba\u4eec\u4ea7\u751f\u8d2d\u4e70\u884c\u52a8\uff0c\u800c\u9700\u6c42\u662f\u7531\u9a71\u7b56\u529b\u5f15\u8d77\u7684\u2014\u2014\u539f\u59cb\u9a71\u7b56\u529b\u4e0e\u5b66\u4e60\u9a71\u7b56\u529b\u3002","link":"\/theory\/3653.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592872565","uptime":"0","template":"","filename":"","filepath":"theory\/3653.html","filepage":"1","ctitle":"\u9700\u6c42\u9a71\u7b56\u529b","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3653","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3653","datid":"3568"},{"did":"3556","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200215111447451.jpg","tags":"","headtitle":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","keywords":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","description":"","summary":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20\uff08Factors affecting consumer\uff09\n\u3000\u3000\u7531\u4e8e\u6d88\u8d39\u8005\u884c\u4e3a\u7814\u7a76\u7684\u5bf9\u8c61\u662f\u5343\u53d8\u4e07\u5316\u7684\u4eba\u7684\u884c\u4e3a\uff0c\u4e0d\u53ef\u80fd\u6709\u901a\u7528\u7684\u6700\u4f73\u6a21\u5f0f\uff0c\u6240\u4ee5\u5e02\u573a\u8425\u9500\u4eba\u5458\u5e94\u6839\u636e\u4e0d\u540c\u7684\u60c5\u666f\u91c7\u53d6\u4e0d\u540c\u7684\u5bf9\u7b56\u3002","link":"\/theory\/3556.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592786692","uptime":"0","template":"","filename":"","filepath":"theory\/3556.html","filepage":"1","ctitle":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3556","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3556","datid":"3471"},{"did":"3479","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200310101340335.jpg","tags":"","headtitle":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","keywords":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","description":"","summary":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba\uff08Revealed Preference Theory\uff09\n\u3000\u3000\u663e\u793a\u6027\u504f\u597d\u7406\u8bba\uff08Revealed Preference Theory\uff09\u662f\u7531\u7f8e\u56fd\u7ecf\u6d4e\u5b66\u5bb6\u4fdd\u7f57\u00b7\u8428\u9ed8\u5c14\u68ee\uff08P.Samuelson","link":"\/theory\/3479.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592618023","uptime":"0","template":"","filename":"","filepath":"theory\/3479.html","filepage":"1","ctitle":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3479","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3479","datid":"3394"}]

发布于：20200623
2006年底，菲利浦·科特勒做了《迈向品牌与全球化之路》重要演讲，首次提出了CCDVTP营销新模式，不再只是他早年所提的传统4P营销，阐述了他关于品牌与营销的最新理念。
科特勒指出品牌的七大
[{"did":"4166","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200228100806313.jpg","tags":"","headtitle":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","keywords":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","description":"","summary":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408(4S Web Marketing Mix)\n\u3000\u30004S\u7f51\u7edc\u8425\u9500\u7ec4\u5408\u6cd5\u6765\u6e90\u4e8e\u5bf9\u7535\u5b50\u5546\u52a1\u5e02\u573a\u56db\u79cd\u7ba1\u7406\u8981\u7d20\u7684\u8fa8\u6790\uff1a\n\u3000\u30001.\u8303\u56f4(Scope):\u754c\u5b9a\u6240\u6709\u652f\u6491\u5728\u7ebf\u5546\u4e1a\u6d3b\u52a8\u7684\u6218\u7565\u8981\u7d20\uff0c\u7ba1\u7406\u5c42\u5bf9\u8fd9","link":"\/theory\/4166.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593739003","uptime":"0","template":"","filename":"","filepath":"theory\/4166.html","filepage":"1","ctitle":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=4166","enqlink":"\/index.php?ac=Enquiry&at=Into&did=4166","datid":"4081"},{"did":"4089","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"SIVA\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200224140428277.jpg","tags":"","headtitle":"SIVA\u7406\u8bba","keywords":"SIVA\u7406\u8bba","description":"","summary":"\u3000\u3000\u8212\u5c14\u8328\u8ba4\u4e3a\u4f20\u7edf\u76844P\u8425\u9500\u7406\u8bba\u5e94\u8be5\u88ab\u65b0\u7684SIVA\u7406\u5ff5\u4ee3\u66ff\uff0c\u5373\u201c\u89e3\u51b3\u65b9\u6848(solutions)\u3001\u4fe1\u606f(information)\u3001\u4ef7\u503c(value)\u548c\u9014\u5f84(access)\u201d\uff0c\u8425\u9500\u4eba\u5458\u4e0d\u518d\u4e3b\u5bfc\u4e00\u5207\uff0c\u6743\u529b\u79fb","link":"\/theory\/4089.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593650272","uptime":"0","template":"","filename":"","filepath":"theory\/4089.html","filepage":"1","ctitle":"SIVA\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=4089","enqlink":"\/index.php?ac=Enquiry&at=Into&did=4089","datid":"4004"},{"did":"3976","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"10Ps\u8425\u9500\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200219114851272.jpg","tags":"","headtitle":"10Ps\u8425\u9500\u7406\u8bba","keywords":"10Ps\u8425\u9500\u7406\u8bba","description":"","summary":"10Ps\u8425\u9500\u7406\u8bba(The Marketing Theory of 10Ps)\n\u3000\u30001967\u5e74\uff0c\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\uff08Philip Kotler\uff09\u5728\u5176\u7545\u9500\u4e66\u300a\u8425\u9500\u7ba1\u7406\uff1a\u5206\u6790\u3001\u89c4\u5212\u4e0e\u63a7\u5236\u300b\u7b2c\u4e00\u7248\u8fdb\u4e00\u6b65\u786e\u8ba4\u4e86\u4ee54","link":"\/theory\/3976.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593564824","uptime":"0","template":"","filename":"","filepath":"theory\/3976.html","filepage":"1","ctitle":"10Ps\u8425\u9500\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3976","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3976","datid":"3891"},{"did":"3958","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"4Vs\u8425\u9500\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200224140428277.jpg","tags":"","headtitle":"4Vs\u8425\u9500\u7406\u8bba","keywords":"4Vs\u8425\u9500\u7406\u8bba","description":"","summary":"4Vs\u8425\u9500\u7406\u8bba(The Marketing Theory of 4Vs) \n\u3000\u3000\u8fdb\u516520\u4e16\u7eaa80\u5e74\u4ee3\u4e4b\u540e\uff0c\u968f\u7740\u9ad8\u79d1\u6280\u4ea7\u4e1a\u7684\u8fc5\u901f\u5d1b\u8d77\uff0c\u9ad8\u79d1\u6280\u4f01\u4e1a\u3001\u9ad8\u6280\u672f\u4ea7\u54c1\u4e0e\u670d\u52a1\u4e0d\u65ad\u6d8c\u73b0\uff0c\u8425\u9500\u89c2\u5ff5\u3001\u65b9\u5f0f\u4e5f\u4e0d\u65ad\u4e30\u5bcc\u4e0e\u53d1\u5c55","link":"\/theory\/3958.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593478311","uptime":"0","template":"","filename":"","filepath":"theory\/3958.html","filepage":"1","ctitle":"4Vs\u8425\u9500\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3958","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3958","datid":"3873"},{"did":"3852","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u5782\u76f4\u6574\u5408","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200217140020266.jpg","tags":"","headtitle":"\u5782\u76f4\u6574\u5408","keywords":"\u5782\u76f4\u6574\u5408","description":"","summary":"\u5782\u76f4\u6574\u5408\uff08Vertical Integration\uff09\n\u3000\u3000\u5782\u76f4\u6574\u5408\uff08Vertical Integration\uff09: \u4e00\u4e2a\u4ea7\u54c1\u4ece\u539f\u6599\u5230\u6210\u54c1\uff0c\u6700\u540e\u5230\u6d88\u8d39\u8005\u624b\u4e2d\u7ecf\u8fc7\u8bb8\u591a\u9636\u6bb5\u3002\u5982\u679c\u4e00\u4e2a\u516c\u53f8\u539f\u672c\u8d1f\u8d23\u67d0\u4e00\u9636\u6bb5\uff0c\u5f53\u516c","link":"\/theory\/3852.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593391185","uptime":"0","template":"","filename":"","filepath":"theory\/3852.html","filepage":"1","ctitle":"\u5782\u76f4\u6574\u5408","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3852","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3852","datid":"3767"},{"did":"3761","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u7a7a\u676f\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200229104611838.jpg","tags":"","headtitle":"\u7a7a\u676f\u7406\u8bba","keywords":"\u7a7a\u676f\u7406\u8bba","description":"","summary":"\u3000\u3000\u201c\u5982\u679c\u4e00\u4e2a\u676f\u5b50\u6709\u4e9b\u6d51\u6c34\uff0c\u4e0d\u7ba1\u52a0\u591a\u5c11\u7eaf\u51c0\u6c34\uff0c\u4ecd\u7136\u6d51\u6d4a\uff1b\u4f46\u82e5\u662f\u4e00\u4e2a\u7a7a\u676f\uff0c\u4e0d\u8bba\u5012\u4eba\u591a\u5c11\u6e05\u6c34\uff0c\u5b83\u59cb\u7ec8\u6e05\u6f88\u5982\u4e00\uff0c\u5b66\u4e60\u4e5f\u662f\u5982\u6b64\u3002\u201d\u4f01\u4e1a\u7ba1\u7406\u8005\u4eec\u5e38\u5bf9\u5458\u5de5\u6240\u8bf4\u7684\u201c\u7a7a\u676f\u7406\u8bba\u201d\uff0c\u610f\u6b32\u52c9\u52b1\u5458\u5de5\u865a\u5fc3\u5b66\u4e60\uff0c\u5168\u9762\u63a5\u53d7\u65b0\u7684\u77e5\u8bc6","link":"\/theory\/3761.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592961444","uptime":"0","template":"","filename":"","filepath":"theory\/3761.html","filepage":"1","ctitle":"\u7a7a\u676f\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3761","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3761","datid":"3676"},{"did":"3658","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"CCDVTP\u8425\u9500\u6a21\u578b","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200303112125944.jpg","tags":"","headtitle":"CCDVTP\u8425\u9500\u6a21\u578b","keywords":"CCDVTP\u8425\u9500\u6a21\u578b","description":"","summary":"\u3000\u30002006\u5e74\u5e95\uff0c\u83f2\u5229\u6d66\u00b7\u79d1\u7279\u52d2\u505a\u4e86\u300a\u8fc8\u5411\u54c1\u724c\u4e0e\u5168\u7403\u5316\u4e4b\u8def\u300b\u91cd\u8981\u6f14\u8bb2\uff0c\u9996\u6b21\u63d0\u51fa\u4e86CCDVTP\u8425\u9500\u65b0\u6a21\u5f0f\uff0c\u4e0d\u518d\u53ea\u662f\u4ed6\u65e9\u5e74\u6240\u63d0\u7684\u4f20\u7edf4P\u8425\u9500\uff0c\u9610\u8ff0\u4e86\u4ed6\u5173\u4e8e\u54c1\u724c\u4e0e\u8425\u9500\u7684\u6700\u65b0\u7406\u5ff5\u3002 \n\u3000\u3000\u79d1\u7279\u52d2\u6307\u51fa\u54c1\u724c\u7684\u4e03\u5927","link":"\/theory\/3658.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592872652","uptime":"0","template":"","filename":"","filepath":"theory\/3658.html","filepage":"1","ctitle":"CCDVTP\u8425\u9500\u6a21\u578b","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3658","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3658","datid":"3573"},{"did":"3653","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u9700\u6c42\u9a71\u7b56\u529b","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200305111842339.jpg","tags":"","headtitle":"\u9700\u6c42\u9a71\u7b56\u529b","keywords":"\u9700\u6c42\u9a71\u7b56\u529b","description":"","summary":"\u3000\u3000\u9700\u6c42\u9a71\u7b56\u529b\u662f\u4f20\u7edf\u7684\u5fc3\u7406\u5b66\u6a21\u5f0f\uff0c\u5176\u7406\u8bba\u57fa\u7840\u662f\u4ee5\u5df4\u752b\u6d1b\u592b\u4e3a\u4ee3\u8868\u7684\u5fc3\u7406\u5b66\u5bb6\u63d0\u51fa\u7684\u4eba\u7c7b\u6559\u80b2\u662f\u57fa\u4e8e\u201c\u6761\u4ef6\u53cd\u5c04\u201d\u800c\u6765\u7684\u3002\u8be5\u6a21\u5f0f\u8ba4\u4e3a\uff0c\u9700\u6c42\u4fc3\u4f7f\u4eba\u4eec\u4ea7\u751f\u8d2d\u4e70\u884c\u52a8\uff0c\u800c\u9700\u6c42\u662f\u7531\u9a71\u7b56\u529b\u5f15\u8d77\u7684\u2014\u2014\u539f\u59cb\u9a71\u7b56\u529b\u4e0e\u5b66\u4e60\u9a71\u7b56\u529b\u3002","link":"\/theory\/3653.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592872565","uptime":"0","template":"","filename":"","filepath":"theory\/3653.html","filepage":"1","ctitle":"\u9700\u6c42\u9a71\u7b56\u529b","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3653","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3653","datid":"3568"},{"did":"3556","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200215111447451.jpg","tags":"","headtitle":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","keywords":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","description":"","summary":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20\uff08Factors affecting consumer\uff09\n\u3000\u3000\u7531\u4e8e\u6d88\u8d39\u8005\u884c\u4e3a\u7814\u7a76\u7684\u5bf9\u8c61\u662f\u5343\u53d8\u4e07\u5316\u7684\u4eba\u7684\u884c\u4e3a\uff0c\u4e0d\u53ef\u80fd\u6709\u901a\u7528\u7684\u6700\u4f73\u6a21\u5f0f\uff0c\u6240\u4ee5\u5e02\u573a\u8425\u9500\u4eba\u5458\u5e94\u6839\u636e\u4e0d\u540c\u7684\u60c5\u666f\u91c7\u53d6\u4e0d\u540c\u7684\u5bf9\u7b56\u3002","link":"\/theory\/3556.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592786692","uptime":"0","template":"","filename":"","filepath":"theory\/3556.html","filepage":"1","ctitle":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3556","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3556","datid":"3471"},{"did":"3479","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200310101340335.jpg","tags":"","headtitle":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","keywords":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","description":"","summary":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba\uff08Revealed Preference Theory\uff09\n\u3000\u3000\u663e\u793a\u6027\u504f\u597d\u7406\u8bba\uff08Revealed Preference Theory\uff09\u662f\u7531\u7f8e\u56fd\u7ecf\u6d4e\u5b66\u5bb6\u4fdd\u7f57\u00b7\u8428\u9ed8\u5c14\u68ee\uff08P.Samuelson","link":"\/theory\/3479.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592618023","uptime":"0","template":"","filename":"","filepath":"theory\/3479.html","filepage":"1","ctitle":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3479","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3479","datid":"3394"}]

发布于：20200623
需求驱策力是传统的心理学模式，其理论基础是以巴甫洛夫为代表的心理学家提出的人类教育是基于“条件反射”而来的。该模式认为，需求促使人们产生购买行动，而需求是由驱策力引起的——原始驱策力与学习驱策力。
[{"did":"4166","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200228100806313.jpg","tags":"","headtitle":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","keywords":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","description":"","summary":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408(4S Web Marketing Mix)\n\u3000\u30004S\u7f51\u7edc\u8425\u9500\u7ec4\u5408\u6cd5\u6765\u6e90\u4e8e\u5bf9\u7535\u5b50\u5546\u52a1\u5e02\u573a\u56db\u79cd\u7ba1\u7406\u8981\u7d20\u7684\u8fa8\u6790\uff1a\n\u3000\u30001.\u8303\u56f4(Scope):\u754c\u5b9a\u6240\u6709\u652f\u6491\u5728\u7ebf\u5546\u4e1a\u6d3b\u52a8\u7684\u6218\u7565\u8981\u7d20\uff0c\u7ba1\u7406\u5c42\u5bf9\u8fd9","link":"\/theory\/4166.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593739003","uptime":"0","template":"","filename":"","filepath":"theory\/4166.html","filepage":"1","ctitle":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=4166","enqlink":"\/index.php?ac=Enquiry&at=Into&did=4166","datid":"4081"},{"did":"4089","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"SIVA\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200224140428277.jpg","tags":"","headtitle":"SIVA\u7406\u8bba","keywords":"SIVA\u7406\u8bba","description":"","summary":"\u3000\u3000\u8212\u5c14\u8328\u8ba4\u4e3a\u4f20\u7edf\u76844P\u8425\u9500\u7406\u8bba\u5e94\u8be5\u88ab\u65b0\u7684SIVA\u7406\u5ff5\u4ee3\u66ff\uff0c\u5373\u201c\u89e3\u51b3\u65b9\u6848(solutions)\u3001\u4fe1\u606f(information)\u3001\u4ef7\u503c(value)\u548c\u9014\u5f84(access)\u201d\uff0c\u8425\u9500\u4eba\u5458\u4e0d\u518d\u4e3b\u5bfc\u4e00\u5207\uff0c\u6743\u529b\u79fb","link":"\/theory\/4089.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593650272","uptime":"0","template":"","filename":"","filepath":"theory\/4089.html","filepage":"1","ctitle":"SIVA\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=4089","enqlink":"\/index.php?ac=Enquiry&at=Into&did=4089","datid":"4004"},{"did":"3976","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"10Ps\u8425\u9500\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200219114851272.jpg","tags":"","headtitle":"10Ps\u8425\u9500\u7406\u8bba","keywords":"10Ps\u8425\u9500\u7406\u8bba","description":"","summary":"10Ps\u8425\u9500\u7406\u8bba(The Marketing Theory of 10Ps)\n\u3000\u30001967\u5e74\uff0c\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\uff08Philip Kotler\uff09\u5728\u5176\u7545\u9500\u4e66\u300a\u8425\u9500\u7ba1\u7406\uff1a\u5206\u6790\u3001\u89c4\u5212\u4e0e\u63a7\u5236\u300b\u7b2c\u4e00\u7248\u8fdb\u4e00\u6b65\u786e\u8ba4\u4e86\u4ee54","link":"\/theory\/3976.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593564824","uptime":"0","template":"","filename":"","filepath":"theory\/3976.html","filepage":"1","ctitle":"10Ps\u8425\u9500\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3976","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3976","datid":"3891"},{"did":"3958","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"4Vs\u8425\u9500\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200224140428277.jpg","tags":"","headtitle":"4Vs\u8425\u9500\u7406\u8bba","keywords":"4Vs\u8425\u9500\u7406\u8bba","description":"","summary":"4Vs\u8425\u9500\u7406\u8bba(The Marketing Theory of 4Vs) \n\u3000\u3000\u8fdb\u516520\u4e16\u7eaa80\u5e74\u4ee3\u4e4b\u540e\uff0c\u968f\u7740\u9ad8\u79d1\u6280\u4ea7\u4e1a\u7684\u8fc5\u901f\u5d1b\u8d77\uff0c\u9ad8\u79d1\u6280\u4f01\u4e1a\u3001\u9ad8\u6280\u672f\u4ea7\u54c1\u4e0e\u670d\u52a1\u4e0d\u65ad\u6d8c\u73b0\uff0c\u8425\u9500\u89c2\u5ff5\u3001\u65b9\u5f0f\u4e5f\u4e0d\u65ad\u4e30\u5bcc\u4e0e\u53d1\u5c55","link":"\/theory\/3958.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593478311","uptime":"0","template":"","filename":"","filepath":"theory\/3958.html","filepage":"1","ctitle":"4Vs\u8425\u9500\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3958","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3958","datid":"3873"},{"did":"3852","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u5782\u76f4\u6574\u5408","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200217140020266.jpg","tags":"","headtitle":"\u5782\u76f4\u6574\u5408","keywords":"\u5782\u76f4\u6574\u5408","description":"","summary":"\u5782\u76f4\u6574\u5408\uff08Vertical Integration\uff09\n\u3000\u3000\u5782\u76f4\u6574\u5408\uff08Vertical Integration\uff09: \u4e00\u4e2a\u4ea7\u54c1\u4ece\u539f\u6599\u5230\u6210\u54c1\uff0c\u6700\u540e\u5230\u6d88\u8d39\u8005\u624b\u4e2d\u7ecf\u8fc7\u8bb8\u591a\u9636\u6bb5\u3002\u5982\u679c\u4e00\u4e2a\u516c\u53f8\u539f\u672c\u8d1f\u8d23\u67d0\u4e00\u9636\u6bb5\uff0c\u5f53\u516c","link":"\/theory\/3852.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593391185","uptime":"0","template":"","filename":"","filepath":"theory\/3852.html","filepage":"1","ctitle":"\u5782\u76f4\u6574\u5408","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3852","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3852","datid":"3767"},{"did":"3761","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u7a7a\u676f\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200229104611838.jpg","tags":"","headtitle":"\u7a7a\u676f\u7406\u8bba","keywords":"\u7a7a\u676f\u7406\u8bba","description":"","summary":"\u3000\u3000\u201c\u5982\u679c\u4e00\u4e2a\u676f\u5b50\u6709\u4e9b\u6d51\u6c34\uff0c\u4e0d\u7ba1\u52a0\u591a\u5c11\u7eaf\u51c0\u6c34\uff0c\u4ecd\u7136\u6d51\u6d4a\uff1b\u4f46\u82e5\u662f\u4e00\u4e2a\u7a7a\u676f\uff0c\u4e0d\u8bba\u5012\u4eba\u591a\u5c11\u6e05\u6c34\uff0c\u5b83\u59cb\u7ec8\u6e05\u6f88\u5982\u4e00\uff0c\u5b66\u4e60\u4e5f\u662f\u5982\u6b64\u3002\u201d\u4f01\u4e1a\u7ba1\u7406\u8005\u4eec\u5e38\u5bf9\u5458\u5de5\u6240\u8bf4\u7684\u201c\u7a7a\u676f\u7406\u8bba\u201d\uff0c\u610f\u6b32\u52c9\u52b1\u5458\u5de5\u865a\u5fc3\u5b66\u4e60\uff0c\u5168\u9762\u63a5\u53d7\u65b0\u7684\u77e5\u8bc6","link":"\/theory\/3761.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592961444","uptime":"0","template":"","filename":"","filepath":"theory\/3761.html","filepage":"1","ctitle":"\u7a7a\u676f\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3761","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3761","datid":"3676"},{"did":"3658","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"CCDVTP\u8425\u9500\u6a21\u578b","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200303112125944.jpg","tags":"","headtitle":"CCDVTP\u8425\u9500\u6a21\u578b","keywords":"CCDVTP\u8425\u9500\u6a21\u578b","description":"","summary":"\u3000\u30002006\u5e74\u5e95\uff0c\u83f2\u5229\u6d66\u00b7\u79d1\u7279\u52d2\u505a\u4e86\u300a\u8fc8\u5411\u54c1\u724c\u4e0e\u5168\u7403\u5316\u4e4b\u8def\u300b\u91cd\u8981\u6f14\u8bb2\uff0c\u9996\u6b21\u63d0\u51fa\u4e86CCDVTP\u8425\u9500\u65b0\u6a21\u5f0f\uff0c\u4e0d\u518d\u53ea\u662f\u4ed6\u65e9\u5e74\u6240\u63d0\u7684\u4f20\u7edf4P\u8425\u9500\uff0c\u9610\u8ff0\u4e86\u4ed6\u5173\u4e8e\u54c1\u724c\u4e0e\u8425\u9500\u7684\u6700\u65b0\u7406\u5ff5\u3002 \n\u3000\u3000\u79d1\u7279\u52d2\u6307\u51fa\u54c1\u724c\u7684\u4e03\u5927","link":"\/theory\/3658.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592872652","uptime":"0","template":"","filename":"","filepath":"theory\/3658.html","filepage":"1","ctitle":"CCDVTP\u8425\u9500\u6a21\u578b","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3658","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3658","datid":"3573"},{"did":"3653","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u9700\u6c42\u9a71\u7b56\u529b","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200305111842339.jpg","tags":"","headtitle":"\u9700\u6c42\u9a71\u7b56\u529b","keywords":"\u9700\u6c42\u9a71\u7b56\u529b","description":"","summary":"\u3000\u3000\u9700\u6c42\u9a71\u7b56\u529b\u662f\u4f20\u7edf\u7684\u5fc3\u7406\u5b66\u6a21\u5f0f\uff0c\u5176\u7406\u8bba\u57fa\u7840\u662f\u4ee5\u5df4\u752b\u6d1b\u592b\u4e3a\u4ee3\u8868\u7684\u5fc3\u7406\u5b66\u5bb6\u63d0\u51fa\u7684\u4eba\u7c7b\u6559\u80b2\u662f\u57fa\u4e8e\u201c\u6761\u4ef6\u53cd\u5c04\u201d\u800c\u6765\u7684\u3002\u8be5\u6a21\u5f0f\u8ba4\u4e3a\uff0c\u9700\u6c42\u4fc3\u4f7f\u4eba\u4eec\u4ea7\u751f\u8d2d\u4e70\u884c\u52a8\uff0c\u800c\u9700\u6c42\u662f\u7531\u9a71\u7b56\u529b\u5f15\u8d77\u7684\u2014\u2014\u539f\u59cb\u9a71\u7b56\u529b\u4e0e\u5b66\u4e60\u9a71\u7b56\u529b\u3002","link":"\/theory\/3653.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592872565","uptime":"0","template":"","filename":"","filepath":"theory\/3653.html","filepage":"1","ctitle":"\u9700\u6c42\u9a71\u7b56\u529b","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3653","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3653","datid":"3568"},{"did":"3556","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200215111447451.jpg","tags":"","headtitle":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","keywords":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","description":"","summary":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20\uff08Factors affecting consumer\uff09\n\u3000\u3000\u7531\u4e8e\u6d88\u8d39\u8005\u884c\u4e3a\u7814\u7a76\u7684\u5bf9\u8c61\u662f\u5343\u53d8\u4e07\u5316\u7684\u4eba\u7684\u884c\u4e3a\uff0c\u4e0d\u53ef\u80fd\u6709\u901a\u7528\u7684\u6700\u4f73\u6a21\u5f0f\uff0c\u6240\u4ee5\u5e02\u573a\u8425\u9500\u4eba\u5458\u5e94\u6839\u636e\u4e0d\u540c\u7684\u60c5\u666f\u91c7\u53d6\u4e0d\u540c\u7684\u5bf9\u7b56\u3002","link":"\/theory\/3556.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592786692","uptime":"0","template":"","filename":"","filepath":"theory\/3556.html","filepage":"1","ctitle":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3556","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3556","datid":"3471"},{"did":"3479","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200310101340335.jpg","tags":"","headtitle":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","keywords":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","description":"","summary":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba\uff08Revealed Preference Theory\uff09\n\u3000\u3000\u663e\u793a\u6027\u504f\u597d\u7406\u8bba\uff08Revealed Preference Theory\uff09\u662f\u7531\u7f8e\u56fd\u7ecf\u6d4e\u5b66\u5bb6\u4fdd\u7f57\u00b7\u8428\u9ed8\u5c14\u68ee\uff08P.Samuelson","link":"\/theory\/3479.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592618023","uptime":"0","template":"","filename":"","filepath":"theory\/3479.html","filepage":"1","ctitle":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3479","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3479","datid":"3394"}]

发布于：20200622
影响消费者行为的因素（Factors affecting consumer）
由于消费者行为研究的对象是千变万化的人的行为，不可能有通用的最佳模式，所以市场营销人员应根据不同的情景采取不同的对策。
[{"did":"4166","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200228100806313.jpg","tags":"","headtitle":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","keywords":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","description":"","summary":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408(4S Web Marketing Mix)\n\u3000\u30004S\u7f51\u7edc\u8425\u9500\u7ec4\u5408\u6cd5\u6765\u6e90\u4e8e\u5bf9\u7535\u5b50\u5546\u52a1\u5e02\u573a\u56db\u79cd\u7ba1\u7406\u8981\u7d20\u7684\u8fa8\u6790\uff1a\n\u3000\u30001.\u8303\u56f4(Scope):\u754c\u5b9a\u6240\u6709\u652f\u6491\u5728\u7ebf\u5546\u4e1a\u6d3b\u52a8\u7684\u6218\u7565\u8981\u7d20\uff0c\u7ba1\u7406\u5c42\u5bf9\u8fd9","link":"\/theory\/4166.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593739003","uptime":"0","template":"","filename":"","filepath":"theory\/4166.html","filepage":"1","ctitle":"4S\u7f51\u7edc\u8425\u9500\u7ec4\u5408","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=4166","enqlink":"\/index.php?ac=Enquiry&at=Into&did=4166","datid":"4081"},{"did":"4089","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"SIVA\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200224140428277.jpg","tags":"","headtitle":"SIVA\u7406\u8bba","keywords":"SIVA\u7406\u8bba","description":"","summary":"\u3000\u3000\u8212\u5c14\u8328\u8ba4\u4e3a\u4f20\u7edf\u76844P\u8425\u9500\u7406\u8bba\u5e94\u8be5\u88ab\u65b0\u7684SIVA\u7406\u5ff5\u4ee3\u66ff\uff0c\u5373\u201c\u89e3\u51b3\u65b9\u6848(solutions)\u3001\u4fe1\u606f(information)\u3001\u4ef7\u503c(value)\u548c\u9014\u5f84(access)\u201d\uff0c\u8425\u9500\u4eba\u5458\u4e0d\u518d\u4e3b\u5bfc\u4e00\u5207\uff0c\u6743\u529b\u79fb","link":"\/theory\/4089.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593650272","uptime":"0","template":"","filename":"","filepath":"theory\/4089.html","filepage":"1","ctitle":"SIVA\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=4089","enqlink":"\/index.php?ac=Enquiry&at=Into&did=4089","datid":"4004"},{"did":"3976","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"10Ps\u8425\u9500\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200219114851272.jpg","tags":"","headtitle":"10Ps\u8425\u9500\u7406\u8bba","keywords":"10Ps\u8425\u9500\u7406\u8bba","description":"","summary":"10Ps\u8425\u9500\u7406\u8bba(The Marketing Theory of 10Ps)\n\u3000\u30001967\u5e74\uff0c\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\uff08Philip Kotler\uff09\u5728\u5176\u7545\u9500\u4e66\u300a\u8425\u9500\u7ba1\u7406\uff1a\u5206\u6790\u3001\u89c4\u5212\u4e0e\u63a7\u5236\u300b\u7b2c\u4e00\u7248\u8fdb\u4e00\u6b65\u786e\u8ba4\u4e86\u4ee54","link":"\/theory\/3976.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593564824","uptime":"0","template":"","filename":"","filepath":"theory\/3976.html","filepage":"1","ctitle":"10Ps\u8425\u9500\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3976","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3976","datid":"3891"},{"did":"3958","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"4Vs\u8425\u9500\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200224140428277.jpg","tags":"","headtitle":"4Vs\u8425\u9500\u7406\u8bba","keywords":"4Vs\u8425\u9500\u7406\u8bba","description":"","summary":"4Vs\u8425\u9500\u7406\u8bba(The Marketing Theory of 4Vs) \n\u3000\u3000\u8fdb\u516520\u4e16\u7eaa80\u5e74\u4ee3\u4e4b\u540e\uff0c\u968f\u7740\u9ad8\u79d1\u6280\u4ea7\u4e1a\u7684\u8fc5\u901f\u5d1b\u8d77\uff0c\u9ad8\u79d1\u6280\u4f01\u4e1a\u3001\u9ad8\u6280\u672f\u4ea7\u54c1\u4e0e\u670d\u52a1\u4e0d\u65ad\u6d8c\u73b0\uff0c\u8425\u9500\u89c2\u5ff5\u3001\u65b9\u5f0f\u4e5f\u4e0d\u65ad\u4e30\u5bcc\u4e0e\u53d1\u5c55","link":"\/theory\/3958.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593478311","uptime":"0","template":"","filename":"","filepath":"theory\/3958.html","filepage":"1","ctitle":"4Vs\u8425\u9500\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3958","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3958","datid":"3873"},{"did":"3852","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u5782\u76f4\u6574\u5408","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200217140020266.jpg","tags":"","headtitle":"\u5782\u76f4\u6574\u5408","keywords":"\u5782\u76f4\u6574\u5408","description":"","summary":"\u5782\u76f4\u6574\u5408\uff08Vertical Integration\uff09\n\u3000\u3000\u5782\u76f4\u6574\u5408\uff08Vertical Integration\uff09: \u4e00\u4e2a\u4ea7\u54c1\u4ece\u539f\u6599\u5230\u6210\u54c1\uff0c\u6700\u540e\u5230\u6d88\u8d39\u8005\u624b\u4e2d\u7ecf\u8fc7\u8bb8\u591a\u9636\u6bb5\u3002\u5982\u679c\u4e00\u4e2a\u516c\u53f8\u539f\u672c\u8d1f\u8d23\u67d0\u4e00\u9636\u6bb5\uff0c\u5f53\u516c","link":"\/theory\/3852.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1593391185","uptime":"0","template":"","filename":"","filepath":"theory\/3852.html","filepage":"1","ctitle":"\u5782\u76f4\u6574\u5408","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3852","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3852","datid":"3767"},{"did":"3761","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u7a7a\u676f\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200229104611838.jpg","tags":"","headtitle":"\u7a7a\u676f\u7406\u8bba","keywords":"\u7a7a\u676f\u7406\u8bba","description":"","summary":"\u3000\u3000\u201c\u5982\u679c\u4e00\u4e2a\u676f\u5b50\u6709\u4e9b\u6d51\u6c34\uff0c\u4e0d\u7ba1\u52a0\u591a\u5c11\u7eaf\u51c0\u6c34\uff0c\u4ecd\u7136\u6d51\u6d4a\uff1b\u4f46\u82e5\u662f\u4e00\u4e2a\u7a7a\u676f\uff0c\u4e0d\u8bba\u5012\u4eba\u591a\u5c11\u6e05\u6c34\uff0c\u5b83\u59cb\u7ec8\u6e05\u6f88\u5982\u4e00\uff0c\u5b66\u4e60\u4e5f\u662f\u5982\u6b64\u3002\u201d\u4f01\u4e1a\u7ba1\u7406\u8005\u4eec\u5e38\u5bf9\u5458\u5de5\u6240\u8bf4\u7684\u201c\u7a7a\u676f\u7406\u8bba\u201d\uff0c\u610f\u6b32\u52c9\u52b1\u5458\u5de5\u865a\u5fc3\u5b66\u4e60\uff0c\u5168\u9762\u63a5\u53d7\u65b0\u7684\u77e5\u8bc6","link":"\/theory\/3761.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592961444","uptime":"0","template":"","filename":"","filepath":"theory\/3761.html","filepage":"1","ctitle":"\u7a7a\u676f\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3761","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3761","datid":"3676"},{"did":"3658","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"CCDVTP\u8425\u9500\u6a21\u578b","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200303112125944.jpg","tags":"","headtitle":"CCDVTP\u8425\u9500\u6a21\u578b","keywords":"CCDVTP\u8425\u9500\u6a21\u578b","description":"","summary":"\u3000\u30002006\u5e74\u5e95\uff0c\u83f2\u5229\u6d66\u00b7\u79d1\u7279\u52d2\u505a\u4e86\u300a\u8fc8\u5411\u54c1\u724c\u4e0e\u5168\u7403\u5316\u4e4b\u8def\u300b\u91cd\u8981\u6f14\u8bb2\uff0c\u9996\u6b21\u63d0\u51fa\u4e86CCDVTP\u8425\u9500\u65b0\u6a21\u5f0f\uff0c\u4e0d\u518d\u53ea\u662f\u4ed6\u65e9\u5e74\u6240\u63d0\u7684\u4f20\u7edf4P\u8425\u9500\uff0c\u9610\u8ff0\u4e86\u4ed6\u5173\u4e8e\u54c1\u724c\u4e0e\u8425\u9500\u7684\u6700\u65b0\u7406\u5ff5\u3002 \n\u3000\u3000\u79d1\u7279\u52d2\u6307\u51fa\u54c1\u724c\u7684\u4e03\u5927","link":"\/theory\/3658.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592872652","uptime":"0","template":"","filename":"","filepath":"theory\/3658.html","filepage":"1","ctitle":"CCDVTP\u8425\u9500\u6a21\u578b","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3658","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3658","datid":"3573"},{"did":"3653","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u9700\u6c42\u9a71\u7b56\u529b","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200305111842339.jpg","tags":"","headtitle":"\u9700\u6c42\u9a71\u7b56\u529b","keywords":"\u9700\u6c42\u9a71\u7b56\u529b","description":"","summary":"\u3000\u3000\u9700\u6c42\u9a71\u7b56\u529b\u662f\u4f20\u7edf\u7684\u5fc3\u7406\u5b66\u6a21\u5f0f\uff0c\u5176\u7406\u8bba\u57fa\u7840\u662f\u4ee5\u5df4\u752b\u6d1b\u592b\u4e3a\u4ee3\u8868\u7684\u5fc3\u7406\u5b66\u5bb6\u63d0\u51fa\u7684\u4eba\u7c7b\u6559\u80b2\u662f\u57fa\u4e8e\u201c\u6761\u4ef6\u53cd\u5c04\u201d\u800c\u6765\u7684\u3002\u8be5\u6a21\u5f0f\u8ba4\u4e3a\uff0c\u9700\u6c42\u4fc3\u4f7f\u4eba\u4eec\u4ea7\u751f\u8d2d\u4e70\u884c\u52a8\uff0c\u800c\u9700\u6c42\u662f\u7531\u9a71\u7b56\u529b\u5f15\u8d77\u7684\u2014\u2014\u539f\u59cb\u9a71\u7b56\u529b\u4e0e\u5b66\u4e60\u9a71\u7b56\u529b\u3002","link":"\/theory\/3653.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592872565","uptime":"0","template":"","filename":"","filepath":"theory\/3653.html","filepage":"1","ctitle":"\u9700\u6c42\u9a71\u7b56\u529b","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3653","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3653","datid":"3568"},{"did":"3556","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200215111447451.jpg","tags":"","headtitle":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","keywords":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","description":"","summary":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20\uff08Factors affecting consumer\uff09\n\u3000\u3000\u7531\u4e8e\u6d88\u8d39\u8005\u884c\u4e3a\u7814\u7a76\u7684\u5bf9\u8c61\u662f\u5343\u53d8\u4e07\u5316\u7684\u4eba\u7684\u884c\u4e3a\uff0c\u4e0d\u53ef\u80fd\u6709\u901a\u7528\u7684\u6700\u4f73\u6a21\u5f0f\uff0c\u6240\u4ee5\u5e02\u573a\u8425\u9500\u4eba\u5458\u5e94\u6839\u636e\u4e0d\u540c\u7684\u60c5\u666f\u91c7\u53d6\u4e0d\u540c\u7684\u5bf9\u7b56\u3002","link":"\/theory\/3556.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592786692","uptime":"0","template":"","filename":"","filepath":"theory\/3556.html","filepage":"1","ctitle":"\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u56e0\u7d20","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3556","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3556","datid":"3471"},{"did":"3479","lng":"cn","pid":"50","mid":"2","aid":"0","tid":"69","extid":"0","sid":"0","fgid":"0","linkdid":"","votelink":"","isclass":"1","islink":"0","ishtml":"0","ismess":"1","isorder":"0","ktid":"0","purview":"0","istemplates":"0","isbase":"0","recommend":"0","tsn":"","title":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","longtitle":"","color":"","author":"","source":"MBA\u667a\u80fd\u5e93","pic":"upfile\/2020\/20200310101340335.jpg","tags":"","headtitle":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","keywords":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","description":"","summary":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba\uff08Revealed Preference Theory\uff09\n\u3000\u3000\u663e\u793a\u6027\u504f\u597d\u7406\u8bba\uff08Revealed Preference Theory\uff09\u662f\u7531\u7f8e\u56fd\u7ecf\u6d4e\u5b66\u5bb6\u4fdd\u7f57\u00b7\u8428\u9ed8\u5c14\u68ee\uff08P.Samuelson","link":"\/theory\/3479.html","oprice":"0.00","bprice":"0.00","click":"11","addtime":"1592618023","uptime":"0","template":"","filename":"","filepath":"theory\/3479.html","filepage":"1","ctitle":"\u663e\u793a\u6027\u504f\u597d\u7406\u8bba","typename":"\u8425\u9500\u7406\u8bba","pageclass":"0","typelink":"\/theory\/","buylink":"\/index.php?ac=Order&at=Buy&did=3479","enqlink":"\/index.php?ac=Enquiry&at=Into&did=3479","datid":"3394"}]

发布于：20200620
显示性偏好理论（Revealed Preference Theory）
显示性偏好理论（Revealed Preference Theory）是由美国经济学家保罗·萨默尔森（P.Samuelson